Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success Paperback – 5 March 2023

I've been doing a deep dive into email marketing the last 4 years. I've been devouring everything email whether its conference or articles. But I needed a book that not only gave me the basics but also best practices and newer ideas. And these two volume are my go to resource for both. It's easy to find information. Well laid out and clearly very well researched. Will buy any book Chad writes!!

Chad has done all email marketer a service with this book. Everyone interested in email marketing will learn something valuable reading this.

Like many in the marketing automation game, I have been saddled with assessing the readiness of a multi-national corporation for the Google and Yahoo Inbox Protection changes that were announced in October. While researching books on the subject, I stumbled across Chad's book, and HOLY COW! I wish I'd gotten the book and read it cover to cover a long time ago!This book, and the accompanying frameworks guide are the most detailed, informative, technically relevant book on the challenges of managing email marketing I've seen. If you're looking for help with your perspective on how to manage any aspect of your email marketing program, this book is for you! I HIGHLY recommend it!

Sadly I can't give it 5 stars as my books came damaged. Scratches, dirt and tears across the outer parts.

This is the best resource for email marketing you can get your hands on. There are tons of valuable insights that you won't find anywhere else—great templates for building your services or improving your own. Highly recommended for anyone in the industry!