HSI Professional Ceramic Tourmaline Ionic Flat Iron Hair Straightener with Glove, Pouch and Travel Size Argan Oil Leave in Hair Treatment

Updated Review:After I left the original review below, I was contacted by HSI Customer Service and was offered a free replacement flat iron, even though I had already returned mine to amazon. How many companies these days do that?! I was very impressed and appreciated their generosity. I was excited to give this iron another chance, especially for free! I must have gotten a defective one in the first place, because this one worked great!! It kept it's heat the entire time, I had it at 390. My hair is very smooth and soft, I can't stop running my hands through it! I am very impressed. I think many of the one star reviews would be changed if they gave it another shot. I ordered the regular dial model, but was sent the digital model in exchange, and I love it. I also curled my hair with it, and it worked great! Gorgeous waves, and faster than my curling iron. Unfortunately they didn't last any longer than they usually do, but I think that's my hair's fault. I am happy to say I love HSI customer service and this product! Thanks!Original Review:I really wanted to love this flat iron!! And based on the reviews I thought I would. But there is nothing to love, it doesn't work! It heated up fine, the light was green in about 2 minutes. I ran it over a section of my hair, and although my hair got very hot, it didn't straighten or smooth it at all. I have long, light brown wavy/frizzy hair. I was putting a fair amount of pressure on the flat iron, to make sure the plates were tight against my hair as I slid it slowly down the section of hair. It just didn't do anything at all! Also, the light would go back to red after each section, and take about 30 seconds to go back to green, so even if this straightener had worked, it would have taken forever to do my whole head at that rate. It just wouldn't stay hot even for one pass. My hair was clean, dry, and product free, except for a heat protectant spray I had let dry. I was taking fairly small sections of hair, and there was just no reason I can think of that this flat iron should not have been doing it's job. I tell you all this so you know it is unlikely user error that is causing this negative review, but the straightener! I suppose there is a chance I received a defective straightener, but I didn't have the patience to give it another shot, I just wanted my money back. I shop from amazon all the time, but have never returned anything, so I was unsure whether to contact the seller about a return, or amazon. I went to the "my account" page on amazon.com, and next to the order for this straightener, there was a button that said "return", so I clicked it and started the return process. Amazon couldn't have made it any easier! All I had to do was print out a return invoice to include with this return, and amazon had UPS come pick it up from my house the very next day for free! So I give five stars for amazon customer service, but unfortunately zero stars for this product.

I received mine two days ago. I LOVE the oil and the flat iron! It heats up quickly and works in an incredible way! I have my own way of straightening my hair. I use a J&D Heat Straight Brush and the flat iron at the same time. I would clamp my hair and have the flat iron above it... then I go downward. The brush will keep your hair straight and separated for the flat iron to heat it nicely.The location of the temp. knob and on/off switch is not something people like but I think it's good. Because our hand is constantly slipping on the outside, we might switch it off or turn up/down the heat on accident. I wished it came with two gloves because I couldn't decide which hand I should use it for. The straightener is hot and so is the hair. I used it on my straighter hand since the iron will ALWAYS be hot while your hair will cool down quick. The iron heats very quick. Mine reached max temp. in under a minute. The cord is workable. The argan oil is great. The pouch it comes with is awesome and thick.I use to get Japanese hair perm once a year. I didn't do it this year and I really wanted my straight and non-frizzy hair. I also like tying my hair and untying it without a hair band print too so I decided I needed to get a flat iron to make up. I have dry, semi-wavy and puffy hair. Too much volume. It gets frizzy and nasty to work with so I always tie my hair. I got fed up and since it's almost Winter, I would love to have my straight hair back/have my hair down. I can also use this to curl my hair, which is neat! Sometimes having curls isn't bad!I wasn't sure if I should get this or not because it seemed odd to me that it is originally $300 but it's $40 on Amazon. I compared it to top flat irons and other plates (this is a Tourmaline... so it's different in how it works and heats). This had many reviews but you can never go with that. I watched videos. After extensive research, I convinced myself to get it. It's $40. If it can work like the CHI that I'm use to, then it is worth it. I cannot talk about the longevity but for anything.. as long as you take care of it, not throw it around, or do anything bad to it, it should last for a very long time.TL:DR - It's worth the $40. If you cannot afford the expensive $150-400 ones, get this. An inexpensive and expensive one will break anyway, you might as well go with this one. You'll save tons of money for the same result. Every flat iron will damage your hair one way or another. You just need to use specific oil before working with our hair to protect it "some". If this isn't straightening your hair enough, you're probably doing something wrong. From my knowledge, the science behind it, the making of the tourmaline, at 410 degrees it should straighten any hair. Let's hope it doesn't fry it though. Different hair requires different temperature. 410 is too high for my hair.