Ultimate Guide to Local Business Marketing (Ultimate Series)

It was a great book and really informative until I started making my own campaigns and I realised how out of date it is.

Good read

I thought that I knew about Google Adwords it I still learned an enormous amount from this book. If you want help with implementation in the U.K. Get in touch

Another great book packed full of actionable ideas. Gets to the point with strategies to put in place immediately. If you're in business, get this book.

Good read if you need to rank your website for local business. Some good tips.

Excellent book by Perry Marshall a master of marketing don't hesitate by his books

Very timely very useful!

Initial fears and concerns over this book soon evaporated and this guide to marketing your business on a local level turned out to be a pleasing read. Every locally focussed business needs local business marketing, yet most companies don’t seem to get it, it is claimed, so maybe this book will be the saviour for some?Search engines are an important source of traffic and visible potential business for a company and the larger search engine giants are certainly pushing local search. A wise business that focusses on a local business area surely doesn’t want to miss out on this traffic, especially since the old ways of attracting business such as newspaper advertising and telephone directories are “yesterday’s technology.” The authors show the reader actionable methods of utilizing local search advertising and focused traffic building to good effect: all items that can be directly measured and tracked. At the same time this will also assist the company’s visibility within search engines, providing additional benefit to local traffic acquisition. SEO is important but it should not be the primary focus of the business owner, the authors note, since you want to start pulling in sales immediately and thus paid-for advertising is key.Great success can follow it is claimed, with the authors suggesting that business owners who follow their system could see a doubling or tripling of their business within a year. Everything is possible, even if no guarantee is given. The book is a complete guide, yet you still have a fair bit of work to do, the filling in the gaps whilst following the authors’ careful guidance.Even if you don’t have a business that requires local marketing, this book is still capable of giving a lot of quality advice about online advertising! It is an excellent, focussed all-rounder.

This is a fantastic book. I'm a marketing consultant for a local blinds business. I've come to learn that google adwords is one of the most effective ways of driving prospects to our website. This book is basically a trimmed down version of Perry's Google Adwords book. It has simplified the process and only focuses on the areas that a local business needs. I highly recommend this book to any other local businesses!

If youve ready Perry Marshals adowrds book, dont bother with this one. That being said, this books is stillAdowrd heavy with only 1 ch on facebook ads. Local advertising is way more diverse than this.

Empieza hablando de la importancia de destacar en negocio locales, pero deriva a hablar de adwords y sem, es decir apoquinar pasta para conseguir resultados

Really a very useful document by Perry Marshall for the people want to florish their local business.

Its a basic adwords book, Nothing great. Don't buy if you looking for advance tips.

Maybe I'm an idiot, but since this book and "Ultimate Guide to Google AdWords" both cover Google AdWords, and since "Ultimate Guide to Google AdWords" was published in 2014 and Google is constantly changing AdWords, I couldn't tell if this book was Perry's latest, updated information on AdWords, or if this book supplemented "Ultimate Guide to Google AdWords."Even after reading this book, I wasn't sure if I still needed "Ultimate Guide to Google AdWords." A ton of online research provided no answers, so I finally contacted Perry Marshall's company, and here was their helpful reply:"The Ultimate Guide to Google Adwords is a great introduction into Google Adwords and how it all works, whereas the Ultimate Guide to Local Business Marketing focuses on helping local business owners and their marketing strategy. It does cover some aspects of Google Adwords, but it's not as comprehensive as the Ultimate Guide to Google Adwords when it comes to understanding Google Adwords as a tool. Neither book is meant to be a replacement for the other.In the end it really just depends on how deeply you want to delve into the world of Google Adwords. If you're interested in a more thorough understanding of Google Adwords, I believe it is a wise investment and covers a lot of things you won't find in the Local Business Marketing book. :)"Hopefully this clarification helps someone else.

Perry Marshall came together with Taylor Zamir to produce this great book based on their private PPC group product they have. This is Master's level PPC stuff, WITHOUT GETTING TOO COMPLICATED!Their writing styles stand out and capture the attention.I haven't read Perry's other books, but now I am inclined to read the local SEO book he has. If anyone has read his other books feel free to respond here and let me know if they are worth it (not too much money).

I bought this book because I have read Perry Marshall's marvelous book on Adwords. That book helped me built my business and therefore was probably one of the best investment I have ever made. So I bought this book mostly on the trust of the Perry Marshall brand. However I was somewhat disappointed with this book. The title of this book is "Ultimate Guide to Local Business Marketing". You would assume this book is about local business marketing. However, 90% of the content is on Adwords. It missed many important information such as Yelp and Linkedin. Given the power of Yelp in local business search, how can a book called "Ultimate Guide" not including any topics on yelp?!This book is really a simpler version of Perry Marshall's Adwords book designed for local businesses . It should really be called Ultimate Guide to Pay per Click for Local Businesses. It does offer a quick and easy introduction of Adwords for local businesses. I did learn a few things new and got inspired to fix some of my problems in my adwords campaign. However, I find the title very misleading. Adwords is not the only marketing for local businesses and may not be the best mean for many businesses. Calling it the "Ultimate Guide to Local Business Marketing" is just a misleading attempt to sell more books.

I am a fan for Perry Marshall. I read this book in order to help firends with marketing in their local business. This book was useful for my friends and for me.Cons:Title: This is not the ultimate guide to local business marketing. This is only about adwords. There is one chapter about SEO, one chapter about Facebook ads. And 27 chapters, mostly about adwords.Pro:It has the basics about adwords. Makes the concepts simple.Easy to implement.For a business newbie in online marketing is a great beginning. Only after apply 20% - 50% of this book, maybe need other book.

As another user pointed out, the title is rather misleading. If you want to learn about Google AdWords, this book has some good tips but nothing you couldn't find online for free. Don't expect to learn about any other forms of marketing it's soley about Google AdWords

This book is a perfect start for someone wanting the definitive answer for how to get customers from online into your store. The details make sense, but they are not what most people say. Perfect for small business or practices, but not how I would expect ad agencies or big corporations to do it. Less about branding and more about accountability and results.

This book was very insightful and I will definitely put this into practice with my business and any others that I may have in the future. Easy to read and understand step by step process that takes all the guesswork out of pay per click that gets results while helping you track everything so you can optimize and scale up! I can easily see how this will allow me to dominate my competition! Thanks for writing such an awesome book!Brian Bontomase

Fairly good information but felt repetitive, but still good information for any business owner struggling on the online part of their business.

Perry delivers once again. He is always practical and shares what is currently working in marketing.

I've read both 80/20 and The Ultimate Guide To Google Adwords, which were among the best I've read on the subjects; this new book takes the cake though. In The Ultimate Guide, Perry briefly talks about how to fire up local businesses with PPC in one chapter. It wasn't enough. Now, he goes in-depth explaining the ins and outs for using Adwords to build your local business...and, it's a MUST read if you're a local business owner. There is nothing else out there quite like this book.