COCOCHOCO Original Brazilian Keratin Hair Treatment 8.4 fl oz - Formaldehyde Free

I am an Indian guy with thick coarse frizzy slightly wavy hair that is 4 inches long and I do not want pin straight hair, so my review will be biased. You do not get a lot of product in the bottle, but I will not use it up fast since I don't plan on growing out my hair more than 6 inches. The product really does its job of smoothing the hair and reducing so much frizz. However, this product could use more curl reduction if someone has curlier or more stubborn hair than me. I have hair on the right part of my head that is stubborn to straighten with my heated comb and the keratin gave it a little boost on the first day, but after I showered and washed my hair, all my hair straightened easier, but not all the way to "pin straight". I got it to be the perfect texture that I wanted. Also, the instructions tell you to wait three days to wash your hair, but I only waited one day just to experiment and the keratin still lasted in my hair. It did not wear off as most reviews said, but it did the same thing that usual keratin treatments would do where your hair would fluff up after the first wash, so your hair will not look flat. I just did my 2nd wash today, and it did feel a bit knotty in some areas, so comb your hair out, but it still felt like the keratin is there and once my hair dried, it did not feel knotty. The application of the product is really easy with simple instructions. The bottle came in a little box, so no complex package or no ridiculous things for you to struggle to open up. The smell of the product is a nice chocolatey smell and it is a little strong, but not as strong as people say it is. Best result is after you wash your hair and do your straightening. Just like any keratin treatment, use sulfate free shampoo and conditioners. You are usually not supposed to put hair gels or other products in your hair, but I did it and the keratin is still there. I use a sulfate free tea tree shampoo from Chi and a sulfate free conditioner from Herbal Essences. For styling, I use the Biosilk leave in conditioner then I put a sulfate free TGIN rose water hair gel. Before I tried this product, I tried agave oil treatment (I was scared of keratin) and it burned a little and felt like it had weight, so overall, this product is much better than an agave treatment I recently had, because it feels weightless and does not burn. I used gloves when applying the product, but i don't think you need gloves, but it did not burn my skin at all! Update: So on the second week I had this product, I did not notice stripping at all, I realized that it was my fault for stripping the product out the first week. I am mad at myself because I bought a Silk Touch keratin treatment by Hair Bar NYC and that keratin was a dud, and I returned the Coco Choco for nothing! So now I had to buy it back. I absolutely love this product and I think it is perfect and not the best at curl reduction and it also will require minor touch ups every few weeks or so.

I’ve used this product twice now and both times it’s come out great. The chemical smell while blow drying is very strong but the results for me have been good. My hair stayed straight both times for 6 months.

Better than other treatments! I have porous fine, hair and it didn’t pull red or get brassy. Also- no bad smell! First week and no chemical smell or bad smell like other products. It did smooth my curly, fine hair. I’m only in the first week. So far much happier with this company than others

This product does make your hair straighter but doesn't seem to last past the first wash. It is soft on the hair and my hair is fine not course and resilitent but so curly and that is the reason I purchased it. The fumes are not as strong either, just need to vent the room. Good for a one and done- but not worth it if you plan on having it last.

Este producto está bueno, no tiene olor, es fácil de aplicar, te deja una suavidad en el pelo increíble, los resultados son al momento de aplicar, no se necesita guantes porque lo puedes hacer con las mismas manos, lo amé

I loved using it. Instructions were easy. Product smells good. Results were amazing.

Recommended !!! I’m very happy with this product. Easy to handle at home, no disturbing smell, I applied my self and my hair is very long. Really happy with the results.

This works! It makes my hair air-dry smooth and sleek which has never happened before in my life. I use special shampoo to make sure it doesn’t wash off too early. It took me about 3 hours bc I chose to wash and air dry my hair the day before as usual. I do have to wash my hair more often though, my scalp looks oil more quickly but that could just be from the shampoo not having sulfates in it It does still make my eyes burn so I have to do it in ventilated room and then still bloody met eyes on the cool settings every few minutes.

I've used this many times without a problem. Follow the instructions exactly and you are fine. The fumes are not great, but I ventilate by doing the treatment beside an open window with a fan blowing the air out beside me, and it's tolerable.

The smell was really strong and unpleasant. It made me feel dizzy, and I couldn’t even finish applying it. I ended up returning it.

Smells good. Its does the jod. Straighthens and hydrates your hair.

Terrible. The worst thing you can ever get. Unfortunately I was too late to use until the allowed return time was over 😞 The fumes and smell are deadly and suffocating, yet it doesn't work at all. It damages and destroys your hair instead. The manufacturer country is Israel not Brazil as claimed here. So, everything is literally misleading and not true

À boycotter