Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes! is a wonderful book written in the spirit of Covert Persuasion and Science of Influence. That means you get the research results without the methodologies and referencing in favor of digestable techniques and strategies with which you can have confidence. Goldstein, Martin and Cialdini first saw success with this book in the U.K. and now here in the U.S. One of the most difficult elements in writing a book about persuasion that doesn't simply review literature and report findings is teaching applicable strategy. Here the authors succeed. Each minichapter weaves about 4 or 5 research bits together to make for a quick five minute read that is generally upbeat, fun and to the point. The authors do a nice job of taking many of the studies which originally didn't have such simple-to-understand results and make them about as simple to get....as it's going to get. Finally there are a number of testable ideas for internet marketers especially when it comes to framing. This is a wonderful little book and a great addition to your persuasion library. Kevin Hogan Author of The Science of Influence The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read. I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a variety of circumstances. The effect on me was to spark tons of ideas for my clients. The brief, yet concentrated chapters make for easy and engaging reading. I read the book the first time in one sitting, and not once did my attention wander. The formatting also means that you don't have to read the chapters sequentially -- you can open up to any chapter and get valuable, stand-alone content. The most beneficial aspect of the book is the scientific research. Contrary to many other books in the field, you can feel comfortable with the empirical, rather than subjective, approach. I've added this book to the core books on persuasion that I reference constantly.

"Just because yes is simple and obtainable, we shouldn't be fooled into believing that anyone can easily secure it from others" "Yes!; 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini The title says it all really; the book is filled with 50 ways (I'd rather say "examples") of persuasion. They are (for examples); "What one word can you start using today to increase your persuasiveness by more than fifty percent?" "Which item of stationery can dramatically increase people's responses to your requests?" SPOILER ALERT!! (the answer to the two questions are; "because" and "Post-It notes") ... I'm not going to list all 50 ways from the book; I'll go right to my Six Elements Review that the ideal business book is "easy to read, distinct, practical, credible, insightful, and provides great reading experience" Ease of Understanding: 8/10; the small book is separated into 50 chapters and each chapter takes less than 5-10 minutes so, it is easy to understand. However, the drawback of Yes! is its lack of structure; 50 ways are loosely tied (if at all) together. Distinction: 8/10; it is undoubtedly a great compilation of persuasion techniques. The highlight is the word "50'; it is difficult to provide readers with 50 ways "persuasively" but Cialdini, Goldstein, and Martin could do it. Practicality: 4/10; as interesting as those fifty ways are, I can say that it is very difficult (if possible at all) to implement any of them appropriately. Each situation in the book or in your lives is unique. It is more possible to successfully persuade others and look back to the techniques in the book and match them than the other way around. Credibility: 6/10; the gook point is that every way is backed with good and, sometimes, amazing example(s). The bad point is, it might not be enough to use one example (or a couple of them) to describe the ways and claim that they are "scientifically proven". Insight: 5/10; I think 5 is fair because as you know that there are fifty ways! It is impossible to dig deep into every (any) way. Reading Experience: 9/10; This is, by far, the most outstanding element of Yes!; this book is fun. Take this book with you along with another book and if you're bored with the other book, take some times off and read Yes!; it is refreshing. I would compare the book to Aesop Fable not that they are childish and fictional but they are; 1. Concise and precise 2. Every story teaches you a valuable lesson 3. You mention it in a hindsight when something already happened! ("Oh, this situation is like the story of "The Hare and The Tortoise"... "I persuaded my friend and it was like the way no.XX from Cialdini's book"!) Overall: 6.7/10; I'd say "buy it"; it's fun and won't waste your time because you'll learn many things from the book and you'll find those examples and stories amazing. However, be careful when you try to do any of those ways; make sure you think of the other 49 ways first! Viriya Taecharungroj [...]

Before commenting on this book I need to disclose one very important piece of information. I've been a big fan of Dr. Cialdini for fifteen years. And I'm happy to say that I'm met him on several occasions. Now that I've disclosed this to you, I must tell you that this book is such a wealth of information that you can literally take one page at a time and put it's power to use over and over again. Based on the most current scientific research and studies, YES! is a cookbook of the most effective, useful and powerful techniques of persuasion and influence ever laid out for the public to see. I was surprised when I read Persuasion Secret #15. It's right out of STAR WARS. But STAR WARS is a movie. This technique is real! Clinical studies sited show absolutely the science behind the psychological principal Luke Skywalker used to turn his father away from the Dark Side. Its so simple you too can put it to work immediately after reading the short three pages detailing it's precise method and use. And maybe even more important, there are a tremendous amount of unethical people out in the world trying to influence you without your knowledge. Protect yourself from these unscrupulous people! This is one book that has the power to enhance anything you seek to accomplish in your life.

Mir hat das Buch sehr viel Spaß gemacht. Es stellt Erkenntnisse des Sozialpsychologie auf eine sehr unterhaltsame Weise da indem es die Ergebnisse der betreffenden Forschung wiedergibt. Hierbei handelt es sich zumeist um Experimente, die in Alltagssituationen durchgeführt wurden und dem Leser vor Augen führen wie verwundbar er selbst vielleicht für solche Phänomene ist. Dieses populärwissenschaftliche Buch ist in 50 Kapitel aufgeteilt, von denen manche aufeinander aufbauen aber jederzeit die Möglichkeit bieten es zur Seite zulegen und bei anderer Gelegenheit wieder aufzunehmen. Die Situationen und Erkenntnisse, die im Buch beschrieben werden, lassen einen anschließend einige Dinge mit anderen Augen sehen und das ein oder andere kann man sogar im Alltag anwenden. Fazit: Zwei Daumen hoch, ich kann jedem der Interesse an der Frage hat warum wir so handeln wie wir es tun dieses Buch empfehlen.

Wish I had more time to read it! There are great examples within.

Buen libro

This is a really good book, with practical examples... But sometimes the same concept is repeated more then twice.

I enjoyed it, as it was a good read and easy read. The book is organized in 50 "chapters", every chapter being 3 to 5 pages long. It starts with a question and at the end of the "chapter" you have an idea of what the answer may be.