

🔥 Elevate your space with warmth and style—comfort that commands attention!
The Endeavour Fires Roxby Inset Electric Fire combines polished chrome aesthetics with advanced features like a realistic LED flame effect, dual heat settings (1kW & 2kW), and a 7-day programmable remote control with thermostat. Designed for flexible installation using a half-depth spacer, it offers year-round ambience with flame-only mode and energy-efficient heating, all while meeting EcoDesign 2018 standards for safety and sustainability.

















| ASIN | B09WGR7MMP |
| Best Sellers Rank | 50,912 in DIY & Tools ( See Top 100 in DIY & Tools ) 62 in Electrical Fireplaces |
| Colour | Chrome |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,356) |
| Date First Available | 24 Mar. 2022 |
| Finish | Polished |
| Included Components | Remote Control |
| Installation method | Freestanding |
| Item Weight | 11 kg |
| Item model number | Roxby |
| Manufacturer | Appliance Development Services Ltd |
| Material | Alloy Steel |
| Power Source | Corded Electric |
| Product Dimensions | 19.7 x 51 x 60.5 cm; 11 kg |
| Size | 35mm spacer |
| Special Features | Adjustable Flame, Adjustable Thermostat, Flame Effect, Overheat Protection, Safety Shut Off |
| Style | with half depth spacer |
| Usage | Indoor |
S**T
Nice looking fire for the price
Nice fire for the price the flames are very relistic & lets alot heat out if you need the fire on ,its got control options on a remote control can have different flames im pleased with it looks more expensive &looks good in my fire suround
D**S
A lovely fire!
I am really pleased with this fire, I was not sure what to expect but went by the feedback and the company. The fire looks lovely in place is very good quality and apart from the nice flame effect, it gives out plenty of heat, I thought it would just take the chill off the room as it is a good sized room and gets very cold but it really warms it up quickly. I am still getting to grips with the remote but that was an added bonus so I will persevere, especially as it is thermostat controlled and means that it will not keep running and wasting electricity. For the money, it is far better than I had hoped. It arrived quickly, well packed and when I had to phone the company with a query the lady was very polite and helpful. I had to return the spacer as I had ordered it with the fire but ended up not needing it. I had to pay the postage to return it which I had not realised but as the fire was free postage to be delivered to me I did not mind. I had looked at many fires and almost ended buying a much more expensive one from a local shop, I am so glad I found this one! I would certainly recommend this fire and the company.
M**W
Very warm and cozy
Lovely fire really warm and cozy the only down side it the power cable is very short and had it as ti be plugged into a mains we had to buy a high capacity extension cable but overall it's perfect.
M**E
Well deserved five stars
My wife and I have been looking on-and-off for a long time for an electric inset fire with a flame effect that we could live with. We found some quite high priced fires with effects that looked good in stills and videos on the internet, however disappointment always followed when viewing them in showrooms so we decided we would buy a cheap fire to tide us over for a couple of years by which time flame effect technology would hopefully have improved. I went onto the internet and stumbled across the Roxby fire, the good reviews and low price making it worth the risk to buy 'blind'. We would have preferred buying from a showroom, though their overheads would have made it more expensive of course. I placed an order on a Wednesday night and the fire arrived on the Friday morning. We tried the fire free-standing on the hearth and were absolutely delighted with it. The flame effect is as realistic in any of its four modes as on the more expensive fires we'd looked at, and is enhanced by the red glow in the inter-spaces between the 'coals'. In fact the flame effect is far more realistic than the photo suggests. The fire surround is obviously made of sheet metal, not cast like some of the high-end ones, but it is well formed and looks good, though understandably not as solid looking as on some fires costing two or three times the price. The remote control is comprehensive and quite fun to use, though care has to be taken to aim it straight at the fire otherwise the LCD display on the control can show a change that hasn't actually happened at the fire. Also pleasing is the flame effect not degrading much when viewed at an acute angle, unlike at least one of the more costly fires we looked at. The noise level in heating mode is rather prominent, especially in an otherwise quiet environment or when listening to music, but we find it acceptable as the fire is not our main heat source and will rarely be used for heating. (We haven't listened to the noise level from other fires so don't know how it compares, however our son-in-law says it's about the same as on their Burley fire.) The flame effect fan is barely audible even in a quiet room, only being heard if deliberately listened for. I did come across a problem, not severe enough to warrant loss of a star but sufficient to hamper the easy installation that I'd anticipated... There wasn't room for the cable to pass between the side of the fire and the stainless steel moulding around our fireplace recess. I sent a question to Endeavour Fires and received a very pleasant and helpful reply email within 30 minutes ( though I didn't in the end use the method we discussed). I drilled an 8 mm hole through the fireplace right next to the moulding and just above the hearth. I then cut the moulded plug off the cable and, with the fire standing just outside the recess, passed the cable through the hole and fitted my own plug. The fire then went into place very easily. Though it doesn't say in the installation leaflet, there's provision below the fire to re-route the cable exit from the right-hand side to the left-hand side. This gives a bit more available cable length if your mains socket is on the left of the fireplace.
S**H
It's difficult to turn the heating on
Its quality is good, it looks v beautiful and fits the size exactly. Highly recommended
A**R
Good flame effect, great value and plenty of heat
We have spent the last week looking round fire shops looking for a suitable electric fire and found the prices to be between ~£395 and £700. I might have paid the £395 but didn't really find one we liked then i saw this Roxby. I was sceptical at first but read most of the reviews so decided to give the Roxby a try. I ordered it in the afternoon and it arrived at 11am the next morning. It was well packaged and had it fitted in about ten minutes. The remote instructions are basic but easy to follow. I switched it on and it struck up straight away once I had the 'N' in the top right corner of the screen and pressed the heat on. I was surprised how much heat came out of it and found it to be equal to the mid setting on our gas fire. The room temp was 15 degrees so I set the fire to 18' which it reached in about half an hour, it then reduced power and kept the room temp at 18 ocassionally switching off altogether. There is a fan which you can hear but not too loud and I couldn't hear it at all with the TV on watching snooker. The remote shows the room temp and the fire temp all the time so you can monitor it. There are several flame effects to pick from but I couldn't really tell much between them. The one I chose is the strongest and in the video. It is pretty realistic and as good as the one's we saw in the shops.. Overall we are delighted with the fire and especially at the price. We did find a draught coming down the chimney so I went on the roof ( bungalow) and put an upturned 8" plant pot filled with gravel so it doesn't blow off into the inside of the chimney pot, it was a good tight fit. I am going to take the fire out in a day or two and fit some form of insulation to the back of it to prevent any heat loss. Our lounge is 15' x 18' and with the central heating on low we found the Roxby boosted the heat to a nice comfortable level on a cold night wike it was last night.
G**S
Value for money
Good looking,fire effect is great, heat is good and quiet in operation,the remote is a bonus.
S**L
Magnificent
We bought this fire to replace our old fashioned one. It is truly magnificent. The flame effect is very realistic and the heater works well. Installation is straightforward. Enjoy! Stephen
Trustpilot
2 weeks ago
2 weeks ago