JOAHBeauty Perfect Complexion BB Cream with Hyaluronic Acid and Niaciminade, Korean Makeup with Medium Buildable Coverage, Evens Skin Tone, Lightweight, Semi Matte Finish, Fair with Cool Undertones

Fair warm looks really nice on me, it's the closest match I've ever found in a bb cream I could get on Amazon. Usually I find that they make me look either grey or pink, so I was excited to see that this had more different undertones listed in the range of shades. Perhaps this will be the one that doesn't look like a creepy mask on me?! Y'all, it's perfect.No fragrance, just smells vaguely cosmetic. I like the squeeze tube with small applicator tip, rather than a pump, for how easy it is to get exactly the right amount of product. But some people might not like this style of dispensing.The first time I put it on, I used my fingers to apply it from the back of my hand. I wanted to test the ease of achieving a nice finish, because in my mind, I'm choosing a bb type product when I want a more simplified process. I patted my finger into it and started dotting it over one cheek under the eye. I was instantly nervous that it wouldn't spread across my skin smoothly, the texture felt thick at first! But it was very blendable, and after I patted it out a bit more with my fingers, I had beautiful, even, medium coverage.The finish is very natural, not particularly matte or dewy, which I love. It is comfortable to wear, not drying or heavy. I do have some dry skin patches occasionally from using actives, but as long as I take care of them while prepping, this product does not highlight or exacerbate the issue.I used a bronzer stick and cream blush which I placed directly onto my face and tried to blend with a brush, but it disrupted the base a bit so I went back to fingers. The result was great. I think grabbing these other products from the back of my hand to the brush to my face, instead of applying to my face and then blending with the brush, might work better. This bb cream doesn't set down on a way that allows for tons of blending over the top, but the natural warmth of skin does a lot to help. I could probably be more gentle with it too, but I like to go fast and it comes at a cost. So drawing on my face and using my hands is just fine. A brush or sponge to softly marry any harsh lines at the end and boom, she's a masterpiece.It didn't crease or separate through the day, not even into my 11s or smile lines, usually the first to show! But I tried blotting after about 4 hours, and this did pick up some of the product. Gentle powdering (the cute TM cat compact) over the t-zone got me through the rest of the day. My under-eye area looked lovely without any initial setting, and this product stands on its own so impressively that I don't feel the need for extra brightening there. I did add a tiny bit of powder there when I was touching up. Adding powder did not make my face look or feel caked. Just refreshed, exactly what I want from a touch-up.I feel REALLY pretty with this on, and it feels nice on my skin. Removal is easy, and my skin doesn't react to this product. I haven't tried priming underneath, or setting with spray or powder at the end of application, but I may toy with that to see how it combats the t-zone oil breakthrough. I'm not too worried about that in these winter months though.I don't think this is the choice for someone who needs more full coverage from their bb, but you could add concealer to top it up. As long as you blend with a light touch, this product lays nicely with others over the top. But again, it doesn't dry down fully and has some transfer, so go easy and maybe use your hands. :) If you are looking for mask-proof or similar, this isn't it. Long wear, I don't really think so. I wouldn't wear this to go try clothes on at a shop, or expect it to stand up to high humidity/sweat all day. But on a day when I'm just looking gorge with my face out on display, it's perfect.Anyway I love this product, and will keep repurchasing until it stops looking this good for me. If it's still a shade match for me in the summer, no other bb creams exist in my universe.

This BB Cream covers almost as well as CC but I love it because it feels light and like I am not wearing makeup. I'd say it covers "just enough" and looks natural. As for the comment from one reviewer mentioned a yellow undertone, I am Asian and it works perfectly for me because of the tone. I only wish it had sunscreen but not a deal breaker, I just apply sunscreen before applying the BB cream. I will continue to buy this product over the $45 Goop I was buying that didn't feel as good.

This is a really great everyday foundation for dry and aging skin and the price is amazing. It's more like a CC cream than a BB. Surprisingly I found that It provides good medium coverage without feeling or looking heavy. It might even be built up more. I dabbed some around my face skin with my finger and blended with a damp sponge. Initially, the finish was satiny rather than dewy but needed light powdering to get rid of shine that showed up after a short while (could have been the sunscreen under it). It looked like my skin but better. It amazingly didn't settle into lines or creases and held up for most of a day. It also played well with other face makeup products. When it first came out of the tube the color seemed to have a slight grey undertone, but the color warmed up on my skin in short order. I bought the shade Medium. My complexion is Lt-Med with neutral to yellow undertones but is more Med. during the warmer months. If my skin was going into winter I would have bought the next lighter shade to wear alone or mix with the Med. I haven't used it for very long and because I always apply skin care under my makeup I can't speak to it's skin care aspects if any. This will probably be my casual everyday go to foundation from now on.

This product is lightweight on the face, blends and very nice with the skin and the skin tone, and I will definitely continue buying.

Good coverage, but it made me break out with pimples. I am almost 50 years old with good skin.

I love anything Korean skincare but this is the first time using JOAH and a BB cream. I've used cc creams in the past but not the BB cream. I was truly impressed! This particular shade that I chose worked well right over another product that I use to add a bit of color/glow to my face. I was REALLY impressed with the outcome and will continue to purchase this product. It blended effortlessly and covered what I needed covered giving my skin a wonderful, even look and finish - not shiny but not matt either - perfect!

This foundation is beautiful and the price is shocking! It’s light weight, transfer resistant even without powder, applies easily, matches my fair skin perfectly, and it isn’t overly glowy or greasy. It is my perfect natural foundation!

In fact, it is extremely drying on the skin. The finish is chalky and will totally notblend upon the skin. Waste of money. If I could send this back, I would. I won't donate either. Bottom, keep searching. Oh yes, I am qualified to give this opinion regarding this product. I am a retired makeup artist. And have used many products over the years. Since this experience I will not buy any make up on amazon again.