Nobu: A Memoir Hardcover – November 7, 2017

I haven’t even finished this book yet but when I had time to read over the past two days I was glued to it! I’m over halfway done and hate having to put it down for anything. It’s such a good book and Nobu seems like a very genuine person.

I'm not sure which is more fun, eating sushi or reading about it. I've eaten at Kappo Masa on the East Side, but never at Nobu or Matsuhisas - still Nobu-san's story interested me. I loved how the book covered not only the successes of Matsuhisa, Nobu New York and the restaurants worldwide, but also his earlier successes and failures in Peru, Argentina, Japan and Alaska. His stories are fascinating, as are his leadership lessons. I love how he made De Niro wait four years-and De Niro responded by getting Nobu his own trailer on the set of Casino. My only complaint: this book is an English translation that reads like an English translation of super formal Japanese. Grammatically correct, but in a way no one speaks-especially the dialog. I think it would have been better translated in the narrative. storytelling fashion that I imagine comes through in the original Japanese.

A great story, a great aproach to life. The book is somehow repetitive towards the end. But the final thoughts of Mr. Nobu are worth the book!

great book his experiences and insight to his processes.

Very interesting book!

While this is being billed as a food memoir, I feel it is more of an autobiography and a spare one at that. Matsuhisa gives us a fairy straightforward account of his life, starting with his childhood and on up to his much lauded career as a chef.The stories from his childhood were quite moving, especially as he described his relationship with his dad before he died. Matsuhisa does reference his wife occasionally in the book but we don't have much of a sense of their relationship or their family. This would have been interesting to delve more into, given how much time he spends traveling to his restaurants around the world. What kind of toll does this take on a person and on their important relationships?The book focuses more on how he got his start cooking and where he gained his inspiration. It was not a linear or easy road but it is clear that each setback taught him something and once he finally opened Matsuhisa in Los Angeles, he put that knowledge to use.His restaurants really emphasize hospitality and this was the most worthwhile part of the book.His passion for his guests' experience ultimately leads to the guests influencing the menu. Several of the dishes Nobu is most well-known for started off by trying to find cuisine individual guests would enjoy. I loved hearing these examples!Nobu Matsuhisa is clearly a talented chef and I enjoyed this glimpse into his restaurants and his cooking. I hope one day to dine there myself.Disclosure: I received an ARC from NetGalley in exchange for an honest review. Affiliate links included in this post.

Very cool

Always do what the customer wants. Continuously promote yourself and your restaurants.There you have it - the entire book.I got to 58% before I gave up.