AdoreShining Semi Permanent Hair Colour, 64 Ruby Red

Absolutely Great. I bought a dark purple hair wig and felt uncomfortable with it as there was no black in it so I bought this in Jet black for the roots and some wig tips to dye it. Now my wig is absolutely fabulous because it has turned from a dark purple wig to Midnight Purple wig. I'm very happy and will be buying more colours from here of needed. Quick delivery too.

There are no words for how amazing this hair dye is! The colour is vibrant, it’s easy to apply, doesn’t stain anywhere near as much as other brands, it actually seems to straighten my curly hair and the shine is fantastic! I would say definitely apply to freshly bleached hair to get the most out of it. Superb!

Love the purple to start but but fades very quickly, more so on poor quality hair! As you may notice in my review pictures, the purple stayed longer underneath, I had shaved all that underneath hair off a couple years ago, so has much less damage! The 'selfies' just show the way it fades over time (after the first couple of washes, as seen in the grid photo)I love the blue shades it goes as it fades out personally 😊

Just as expected

Completely pointless hair dye.. should not touch your scalp so gray roots will stay as gray roots if youre able to do it as instructed, if not it will damage your scalp.. amazon doesnt accept a return for this item as its in their return policy.. went straight to the bin, unused, waste of time and recourses to produce it, waste of money to buy it.

Pros: If you want a product that will change your hair for a very short period of time or if you are curious to see how you'll look like before compromising with permanent color this is great. It smells like nothing and no damage is done.I didn't find difficult to apply, despite other comments here. It's more liquid than expected but I had no trouble at all.Cons: the undertone is so green that even on my dark brown hair the color 110 Darkest Brown showed some greenish tones when in the sunlight. If you have light brown/blonde hair prepare to turn into the Hulk. I didn't see any extra shine. It washes off quickly, I washed my hair for the first time and I can already see a lot of my natural color back. As I wasn't a big fan of the product I am actually happy about it. Obviously it doesn't cover any greys but you should know semi-permanent colors don't.... So if you are looking for a temporary change to have fun or assess how you'll look like is a good product. If you are looking for shine and to make your natural hair color more uniform I would say Glaze Super Color still wins.

Great vibrancy - gives a deep pink/red finish. Unsure on how the colour will last but I've been pleased with other adore colours previously, so optimistic!

Wow I love this product, so easy to use. Great colour love it!