WELLA Number 10/69 Illumina Coloring

So I had previously (about 2 months ago) bleached and toned my hair and even with using purple shampoo twice a week it was looking very yellow. I didn't want to bleach and tone again because of the damage so thought I'd give this a try... I was very skeptical about this product and have knocked stars off as there are no English instructions within the packaging, but a quick Google search gave me them.I mixed it 1:1 with a 6% developer, ('blonde me' range) slapped it on all over and hoped for the best. After 20 minutes I thought I was going to have a full head of grey hair so washed it off... but... the colour it is after drying is gorgeous, a nice ashy blonde, it has lightened my 2cm roots slightly so it has a really nice blend. I am really impressed and will definitely buy again!

I went with this instead of my usual t18 as the last two times t18 had gone a bit patchy and left my roots still brassy. This time I bleached my roots as usual with wella blondor and 20 vol left on for 40 mins and shampooed, rinsed and towel dried, I mixed half the tube of illumina 10/69 with 20 vol and applied to my roots first, left for 15 mins and then mixed up the other half tube and applied it to my lengths and ends, lightly combed through and left for 10 more mins. Rinsed, shampooed twice, conditioned and finished with a lovely hair mask. My roots are perfectly ashy, my lengths are icy blonde and there is no yellow in sight. Absolutely love this as a toner! Will definitely be using this again. I used a full tube as my hair is long just past my bra strap but it’s definitely worth buying every 10 weeks give or take.

Lockdown - disaster struck. I had reached for the diy hair dye to cover my awful 4inch long roots!Well first i had used l'oreal excellence Glasgow and my roots went ginger!! Then a couple weeks later i caved and used jerome russel bleach and my hair went completely white/yellow! Cringe. Lightbulb head.After much research for toning my tresses down i found this toner and mixed it with a developer. 2 parts developer to 1 part toner.I was so pleased when i rinsed this out. I am thankfully back to an acceptable ash blonde!I definitely recommend using a hair mask or a really good conditioner to keep hair soft after using this as mine did go a tad dry.I've only washed my hair every 2-3 days to keep the toner in as long as possible.It has come out a bit already but it has been at least 2 months now i think! So for the time and cost of doing it yourself at home vs the salon prices i think it was pretty good value to be honest.I will however be going back to my hairdresser in a couple of weeks now that they are open again!!I don't trust myself to use this correctly and not do any damage long term but it was a good value quick fix in the meantime.I definitely have an increased respect for the chemistry that our fairy godmother hairdressers have to do to make our hair look and feel good whilst combatting damage!

came within 24 hours and also in sealed cellophane which some sellers do not think is needed

The media could not be loaded. Used 10/69First 2 photos is with flash and the last and video is just with natural lighting. I expected this colour to be a little more silver but I was actually going closest to my natural colour so it worked out well. I don’t have pictures of my hair before but it’s was a pale yellow from bleaching. So it’s covered it nicely and left a natural dirty blonde colour. If you’re looking for a natural looking blonde I recommend this definitely. My hair doesn’t feel damaged and it didn’t make my roots ginger

I used 10/69 with 30vol developer. Went from bleached yellow hair to a lovely ashy silver grey blonde. A little purple at the roots but it has washed out after the first wash. Did a 1:1 mix with developer and left in 30 mins. A lot of reviews I read said theirs was out of date, but mine had a production date and said to be used within 6 months, rather than a expiry date

Such a good toner. Lifted almost all yellow tones.

I bleached my hair from brown and it went yellow due to my hair being so dark. I used this WELLA shade 10/69 to get rid of the yellow. I mixed it at a 1:1 ratio with 6% developer and left for 20 minutes and it came out beautiful as you can see from the before and after pic. This is now going to be my colour.