The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy Hardcover – 30 April 2015

HEavy to read

The Complete Guide to B2B Marketing does a very impressive job of providing us with the latest tools and tactics to excel in all areas of B2B marketing from having the right messaging to demand generation. Being a marketer myself I was impressed with the amount of valuable information contained within this book. Lots of actionable advice that I found very helpful. I highly recommend it!

Great book for fundamental concepts / tactics of B2B Marketing. Wish the book were longer.

Only for absolute beginners in marketing. Not too many useful/new information if you are already into B2B marketing.