

🖤 Brighten boldly, breathe fresh — naturally.
Wellnesse Activated Charcoal Whitening Toothpaste is a fluoride-free, hydroxyapatite-enriched formula designed to strengthen enamel, reduce sensitivity, and naturally whiten teeth using activated charcoal. Infused with xylitol and mint, it offers a deep clean and fresh breath without sulfates or artificial additives, perfect for health-conscious adults seeking a chemical-free oral care upgrade.

























| ASIN | B09LB1CJZ8 |
| Best Sellers Rank | #8,113 in Health & Household ( See Top 100 in Health & Household ) #170 in Toothpaste |
| Customer Reviews | 4.2 4.2 out of 5 stars (1,433) |
| Date First Available | November 8, 2021 |
| Manufacturer | Wellnesse |
| Product Dimensions | 6.5 x 0.84 x 1.3 inches; 4 ounces |
S**.
Great Natural Toothpaste
I’ve been using this for a few weeks and love how clean my mouth feels after brushing. The mint flavor is fresh but not too strong, and I like that it’s fluoride-free and uses hydroxyapatite to strengthen enamel naturally. My teeth already look a little whiter, and I’ve noticed less sensitivity too. Definitely worth it if you want a clean, effective toothpaste without harsh ingredients!
N**T
Great Toothpaste
Great Toothpaste. My teeth are whiter and feel better. Sensitivity has been reduced. I had a stain on my canine that would not go away and my dentist said the stain was normal. Even though I brushed twice per day with crest Toothpaste, well this Toothpaste removed that stain!
C**A
Very clean product
I almost love everything about this toothpaste, but it is so dang hard to dispense and kinda hardens at the opening- otherwise, from what I understand, this is the best toothpaste in the world as far as clean toothpastes that cure cavities go.
N**.
Great product
Wellnesse Whitening Toothpaste represents a natural approach to oral care, featuring hydroxyapatite as its key remineralizing ingredient. This fluoride-free toothpaste aims to provide whitening benefits, sensitivity relief, and tooth remineralization using natural ingredients. Key Features: - Fluoride-free formula - Contains hydroxyapatite for tooth remineralization - Xylitol for additional dental health support - Natural ingredient focus - Designed for sensitivity relief - Whitening properties Ingredient Highlights: The standout ingredient is hydroxyapatite, a calcium phosphate mineral that naturally comprises tooth enamel. Unlike traditional fluoride toothpastes, this mineral works to rebuild and strengthen tooth structure. Xylitol adds additional protective benefits by reducing harmful bacteria. Performance: Texture: Smooth and pleasant, without the typical chemical feel of conventional toothpastes Taste: Mild and natural, without artificial sweeteners Whitening: Gentle whitening effect, more subtle than chemical bleaching options Sensitivity: Provides noticeable relief for those with mild tooth sensitivity Pros: - Natural ingredient list - No artificial chemicals - Supports tooth remineralization - Gentle on sensitive teeth - Environmentally conscious approach Cons: - Higher price point compared to traditional toothpastes - Less aggressive whitening than chemical alternatives - May require consistent use to see significant results - Limited long-term clinical studies on hydroxyapatite compared to fluoride Ideal For: - Individuals seeking natural oral care solutions - Those with tooth sensitivity - People avoiding fluoride - Environmentally conscious consumers - Those interested in holistic dental health approaches Performance Observations: - Effectively reduces sensitivity - Provides a clean feeling without harsh abrasives - Supports natural tooth repair process - Gentle on tooth enamel Recommended Usage: Brush thoroughly for 2 minutes, twice daily. Best results achieved with consistent use and proper oral hygiene routine. Comparative Context: While not as aggressive as traditional whitening toothpastes, Wellnesse offers a more holistic approach to dental care. It prioritizes tooth health over dramatic cosmetic changes. Value Proposition: A premium-priced option that delivers on natural ingredients and gentle care. Worth considering for those prioritizing natural oral health over aggressive treatments. Final Thoughts: Wellnesse Whitening Toothpaste is an excellent choice for health-conscious individuals seeking a natural alternative to traditional toothpastes. It may not provide instant, dramatic results, but offers a thoughtful approach to dental care. Recommendation: ✓ Cautiously recommended for those aligned with natural health principles and willing to invest in gentler oral care solutions.
A**W
Fresh, Clean, and Noticeably Brighter Smile
As an avid coffee drinker, I’ve been really impressed with this toothpaste! It makes my teeth feel super clean and smooth, and I’ve already noticed a brighter smile without any sensitivity. I love that it’s fluoride-free and uses natural ingredients like hydroxyapatite to strengthen enamel. The mint flavor is refreshing and leaves my mouth feeling fresh all day. Definitely a great choice for anyone looking for a gentle, effective whitening toothpaste!
C**.
Easier than the dentist!
Not with the money, but decent toothpaste. Doesn’t take away vagaries as suggested.
M**H
Former dental assistant reviews
Loved using this! It makes me have less dry mouth and I was very surprised with how minty it left my mouth feeling. It doesn’t foam up as much as other tooth pastes but it still works just as well as any tooth paste I’ve ever used
K**E
Had High Hopes!
**After about one week of twice daily use my teeth became VERY sore. The soreness continued 24/7. I know it was not due to the baking soda ingredient as I used a homemade toothpaste with a base of baking soda, for 6 months and no issues. Also, I thought this was supposed to be a healthy, non-toxic toothpaste but it has sorbitol and a few other things that are not so healthy. Maybe one of those ingredients caused my teeth soreness? Maybe it was the silica wearing my tooth enamel down? Who knows. In addition, my teeth & mouth felt as if they had a slight coating on them throughout the day which made my mouth feel slightly dirty. Really wanted to like this product but oh well. Regardless, I went back to using another natural toothpaste for now and my search continues for a true non-toxic and safer ingredient toothpaste. *After switching back o my previous toothpaste, the soreness completely went away. Why did you pick this product vs others?: product marketing of a “healthy” non-toxic and “clean” toothpaste and overall reviews. Toothpaste quality: not good Strength: Dont know as did not use long enough Sensitivity: made my never sensitive teeth VERY sore 24/7 Toxicity: several unhealthy ingredients. Taste: Decent taste overall with a slightly overdone stevia taste. Ingredients: Refer to toothpaste ingredient list to see the unhealthy ingredients such as sorbitol, etc.
C**N
Hard to tell too much from using it for just a few months
Trustpilot
5 days ago
4 days ago