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N**A
Dense read, but very entertaining and comprehensive
I'm a grad student with IT background and want to become a management consultant or a CEO.This is not a coffe-table book. The best is to have a business encyclopedia by the hand when reading it (i recommend Business: The ultimate resource,2nd).For more info about table of contents click on the book picture.The essays are short (cca 2 pages), but extremely consciously and well written. I think, no former business knowledge is necessary: anybody can pick up this book, who is interested in business, likes to think deeply and have persistence (you'll need it to get through the book).After reading the book, the reader will have an superb overview of business concepts, strategy, leadership -- i dare to say, that s/he will have all the knowledge a big CEO needs to have.
Y**H
dated but still relevant
The articles compiled are somewhat dated but the concept behind it is still very relevant in today's marketplace. It's somewhat strange that this book does not enjoy the popularity of other strategic texts such as porters competitive strategy. Many of the ideas are still used by companies today and are considered necessary practise.you are in consulting, strategy and transformation, this book is of value to understand historical reasons and predict current and future trends.
G**N
Five Stars
Very useful as a reference book for those who work on strategic planning and / or related issues
M**R
Great summary of incorrect theory
The first half of this book provides a clear exposition of the "experience curve" and network synergies, and lots of data to support its argument. Quantitative, evidence based theory one can use in running a business: four stars. The second half of the book deserves far fewer stars, as it is little more than a series of pep-talks on catchy themes like "innovation," lots of up-beat language without much in the way of useable techniques. And while the first half of the book provides data to support its argument, it ignores the voluminous contradictory data on experience curves, and thus could be misleadingly reassuring.
A**R
Five Stars
La bible du conseil en stratégie avec les célèbres articles visionnaires sur la customization de masse...un must
Z**3
Good Book Difficult Read
This book is filled with both well known business "facts" as well as unconventional perspectives. It is an excellent book; however it is a rather difficult read. I consider myself to be an above average reader particularly with business jargon, but still I had trouble. The purpose of reading is to expand your mind and grow. Overall this is a book that I would recommend. Be prepared for a challenge.
R**A
Use of "classic" in the book's title is appropriate
The concepts presented here are timeless in my opinion. Good reference for anyone practicing or learning more about business management and strategy.
C**Z
Two Stars
rehash of old studies
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