12+ Months A2 Whole Milk Toddler Formula Powder - Digestible A2 Protein in Whole Milk Powder - Organic Grassfed Formula with HMO, Prebiotics, DHA & ARA - 12.7 Oz, 1 Pack

I do not understand the fishy taste or smell others have mentioned. None of the cans I’ve received in the last 12 months have smelled fishy or had a fishy taste (based on my son’s breath and the handful of times I tried it myself because he said his bottle/cup was stuck when it wasn’t lol). If anything, I think it does taste a little sweet (like breastmilk) compared to regular/whole milk. He has no issues taking this formula from day 1 with cold or room temp water - when we were combo feeding (sadly, I was a low supplier) or when we started solids. Our 5lb preemie is right on track developmentally and still drinks 4-16oz/day now at 20 months. I think of it like a nutritional drink supplement at this point since he’s usually a great eater and water drinker, but occasionally just wants to eat peas all day (or whatever other food he’s obsessed with in the moment). I did run into supply/backorder issues when I first started purchasing (summer/fall 2024) but no issues like that this year (2025). We’re expecting another next year and I plan to continue using even if I’m able to increase/maintain my supply this time around. It’s expensive, but others created so much more gastrointestinal upset. We just adjust our budget as much as possible to get what we need.

Alright. We stayed away from whole milk formulas because the first one we gave our baby was horrible. I won't mention the brand, but it's a really good organic one that checks all the boxes in terms of healthy and safe. However, as a newborn that formula was just too strong for my baby to handle. Her poop became green and she broke out in bumps all over her body, not to mention the spit ups and fussiness. Anyways, that was it. I switched over to a hypoallergenic formula and our baby got much much better. Fast forward today 4 months later and I learned about Serenity and how it uses A2 dairy. All other formulas pretty much uses A1. I thought that was interesting so I decided to try Serenity, especially since it's ingredients are really good plus I watched lots of interviews with the founders, and their story is so epic. They really care about the ingredients and kids. Also no harmful seed oils. Also don't have to worry about high levels of heavy metals like other formulas. I decided to give serenity a try, even though I was still highly skeptical and wondering if I made the right choice. After all, we were traumatized by "whole milk" formulas. Serenity is a whole milk formula but with A2 not A1. Anyways the formula came, and like everyone else said it smelled fishy as heck. I mean wow. It smells fishy and nasty. However, we know it's good. Our high quality hypoallergenic European formula also smelled fishy. But again we wanted to change the formula because the european ones still use synthetic folic acid and seed oils. Long story short, we had to wean our baby onto the new formula. She was fussy at first a little bit. We started with 20% serenity and 80% breastmilk for a few days. Then 30% formula and 70% breastmilk for the 3rd day. And now we are doing about 40-50% serenity. Each day, our baby is getting better and just today she drank a bottle of 100% serenity with no problem. The smell did not deter our baby. And the fishy smell isn't because it's gone bad fyi... the fishy smell is good. It means it has good omega's in them. Anywho, Serenity is not causing any issues like the other whole milk formula did, so A2 definitely does make a difference, at least for our baby. She's sleeping peacefully as I write this review. So it's definitely worth checking out! I will be purchasing their foods too when our baby is old enough. Great company.

I wanted SO SO SO badly for my 1 year old to love this product! The ingredients are unlike any other and exactly what we wanted without all of the things we didn’t want! He would NOT drink it. I don’t think it smells bad at all! We take a lot of vitamins and supplements so I really didn’t think it would be an issue for us but he spit it out multiple times. We tried it alone, mixed with breastmilk, in a bottle, in a cup, hot, cold, and all were a firm NOPE! He just did not like the flavor at all! So weird because he eats everything from seafood, sardines, veggies, raw butter and cheeses, etc! I’m very sad about this rejection! Highly recommend at least trying this formula but be cautious that some just don’t like the taste…. :(

I LOVE this formula for my baby. The peace of mind that I'm giving him the best and not some dumb FDA approved seed oil formula, really takes away the heartbreak of not producing enough milk for him. I didn't notice the fishy smell until my husband pointed it out so obviously it's not overwhelming for me like others have reported. My baby takes it with no issue and we went through 3 other formulas before I realized that the only thing holding me back from a toddler formula with great ingredients was the FDA's stupid rule. This is truly a clean product for your baby. They get their milk from Alexandre Family farms which is a regenerative organic farm that specializes in A2 milk. They also use Algal Oil for DHA which is why you can smell a little fish. That tells me it's not overwhelmingly processed plus it's known to be better absorbed over fish oil. My baby poops very regularly as if he is breastfed. He does still spit up but it's not projectile and he was doing it with breast milk. He doesn't ever seem to be gassy or fussy so it's just a win all around. For what you are getting the price point is not the worst but my son has grown tremendously since he started so we seem to be buying more than I'd like to be.

I waited to write this honest review until I finished my first 6-pack, and I am SO disheartened by the amount of bad reviews for this product!!! I used Similac for my first daughter who is now 4 years old and thriving - but that's because I've also given her Cod Liver Oil, Zinc/Copper Liquid & other vitamins since she was 6 months old. I knew the seed oils (soy & canola especially) were not optimal for her nutrition, but I could only afford Similac. Did Similac do the job? Yes. Is my 4 year old ok? Yes. But here's the main difference between her and newborn born in February! I will say that for my baby, the 6-pack lasts about 6-8 weeks. I'm blessed to be able to afford a CLEAN formula like this! She is only 1 month and in 3 month clothing, her poop is mustard yellow (as if she were breastfed, but she's not!), and my first child grew VERY slowly. She was in clothing sizes month by month. My 2nd child, purely drinking this formula, is fitting 2-3 months ahead and the pediatrician is ASTOUNDED by her development. I am not surprised, this product is clean, and the reason it smells like fish is because they have high quality ingredients. My 4 year old daughter has Cod Liver Oil (NutraPro) every morning, and it smells like this! So I know my baby is getting the best of the best. I think some parents just have a lack of understanding about nutrition and can't appreciate this for what it is. But I wanted to write this review to say THANK YOU FOR YOUR PRODUCT! From a momma who invests in her child's health/future, this is everything to me. God bless you! Also - I know this says 12+ months, but I've been using it with my newborn since Day 5, she's 5 weeks tomorrow and is thriving!

Absolutely smells and tastes a little fishy. But my baby loves it. And if the ingredients are as top quality as they claim, I will continue to buy.

The absolute best toddler formula o have found yet, its made with whole milk & not toxic skim milk that has the calories replaced with a bunch of poison. Here are my 2 big complaints ...#1 The cans are garbage, why make a super clean formula & then put it in a plastic lined container that just has a plastic lid. We don't want the plastic touching their food, we buy your formula because we do the research, on everything. I just bend the can & pour it into a Kendamil can which is the best. All metal can with a leveling scraping edge. #2 The scoop is also trash. Its always buried at the bottom of the can & the handle is so short that you have to stick your entire hand in there, so I just use the scoop from By Heart. Those 2 things suck but the can is the worst, if your going to charge that much for formula just do a legit can. The plastic coated open container is garbage . please use one of the metal cans so the endocrine disrupting chemicals are leeching into the formula please.

This formula is very digestible and seemingly nutrient-rich. My daughter had colic as a baby and doesn’t tolerate cow’s milk well (ie,, constipation) , but this works great. IMPORTANT: The fish oils are very pungent and it tastes terrible to me. But if your kid will take to it, it’s worth it.