WILEY Design Thinking for Strategic Innovation: What They Can′t Teach You at Business or School

La metodología Design Thinking muestra el cómo no ser un experto en el diseño y desarrollo de un producto, sino que ser un experto en el proceso de diseño.

The author points out some interesting perspectives regarding innovation and strategy. A book nice and easy to read. But the major problem is that most chapters jump from high level concept description to detail and back in its narrative. Even proficient strategy and design thinking specialists will it find hard to spot the message at the end of some chapters. Don't get me wrong, this is still an interesting book full of insights. But I would recommend it only you have skills in strategy and design thinking, and even then it will leave you a little bit confused st the end of the day.

Um livro muito útil para quem quer saber mais sobre Design Thinking e inovação e como aplicar nas organizações. Recomendo.

It is worth to acquire and read. Idris Mootee, have a very unique way to address Design Thinking for Innovation. This book is not empty theory as several books, but real and practical with top added value and great examples, and most important for me, useful for business!.

As a neophyte in the the world of design consultation I found this book pleasing in every sense. Mootee has created an inspiring and informative learning experience that tied many of the loose threads that were dangling with my understanding of the application of design thinking to the real world. This is a must read for design students entrepreneurs.