True Sons Hair Dye Foam for Men - Natural Look -Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Medium Brown)

True Sons absolutely works. I read some reviews saying it doesn't work and that's bs, they obviously haven't applied it for long enough and yes the skin can turn darker but it comes off with soap, not a big deal. The drugstore dye is too dark and looks fake since all your hairs come out the same color. This dye leaves variation in your hair which is more realistic while darkening the lighter ones. Just leave it on for longer for a darker effect and be sure to scrub your skin underneath to get rid of the residue. It's definitely much easier to use and takes longer to work, but I leave it on for 13 min and it's perfect. You have to just experiment for the timing that's the right darkness for you. A more natural look is way more convincing than the fake dark dyed look!

I really like this product when it comes to ease of use, application, and the final result. The foam is simple to work with and the color sets in quickly without much mess. That said, the color range is where I’ve run into some issues. I’ve used the dark brown and lately felt it came out a little too dark for me, especially in the summer. So I tried the medium brown instead, hoping for a softer look, but I honestly could not tell the difference. I even tested both at the same time, one on each side, and they looked exactly the same. I just wish the shades were actually different enough to notice.

About a quarter century ago, Consumer Reports evaluated all the then-available hair & beard dyes marketed to men and concluded that such products are inferior, massively more expensive, and succeed in the marketplace by exploiting men's insecurity at being seen in drug store checkout lines with "women's cosmetics" or being seen pulling such items off the shelf. Since then, I've used Clairol Root Touch-Up for my beard (10mins every 5-7 days) and L'Oreal Preference or L'Oreal Excellence (both 30 mins) or, more recently, Clairol Perfect 10 (10 mins). I get two applications for my beard from each $7-8 purchase of Clairol Root Touch-UP, and 1-3 applications (depending on how long my hair has grown) from each of the others. All these products eliminated all traces of gray and all functioned as "multi-use" kits if you that's what you want them to be (all they lack is explicit instructions on mixing small quantities, but this isn't difficult to calculate!). @ ~$40 for one purchase, I'll be lucky if I get 4 applications (but for both hair and beard) from True Sons which, counter-intuitively did a good job on coverage of my beard but barely made a dent on my hair, leaving the area needing coverage -1/2" at the roots- untouched and as gray as ever. This was even after a 2nd application for which I doubled the recommended "leave on" time to 10 mins and used 1 1/2 times the recommended amount of "booster". Conclusions? For my hair, True Sons simply did not work as claimed, despite two attempts. So, even it it weren't way more expensive than products marketed towards women, I wouldn't purchase this again. For my beard, True Sons worked well but is significantly more expensive than what I've used for 25 years (Clairol Root Touch-Up) but it has one advantage: It ingredients are much less harsh on the skin than is my go-to dye. I may try this again for my beard ....

Easy to use, but I left the can on the vanity counter, the bottom of the can was wet, and some of the foam left a slight dark ring in the counter. It won't come out. Just lucky for me that I'm having a new vanity put in next week. I will probably not use this product again, though, as I can't take a chance on another stain.

Initially I was a fan of this product. However, in my last 3 purchases the containers did not maintain the pressurized content well so I only got 3 uses (just for a very short beard) I can’t afford taking another risk so I am exploring other options 😞