Color Ultime Hair Color, 1.3 Black Cherry, 1 Application - Permanent Black Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

Didn't work on my dark hair even though it claims to work

I was looking for a good black hair color and I bought this brand based off the good reviews I read about it. And honestly, I have to say, super duper pooper impressed with this dye! First 2 months the colour was so shiny and vibrant, and it's now been 3 months, almost 4, the colour has faded but it's such a pretty colour still, the fade is still nice and shiny and works for me. This brand is awesome for black, had to tell you :)

I only dyed it yesterday so I don't know how long it lasts but I love how shiny and soft this is! The scent was more pleasant than other boxed dyes I've tried. One box gave full coverage and turned out a beautiful shiny black that is slightly blue in natural light. I attached a picture of what my hair looked like before and after.

This hair dye is vibrant, and long-lasting. It delivers rich black color with a subtle cool tone and good shine. I will say it’s a a solid pick if you want a deep black look that stays bold between touch-ups, while still being gentle enough for DIY coloring. Great choice for people wanting intense, lasting color and glossy results without salon pricing. Loved it!

Thank you, Schwarzkopf! Best dye that is true to color and lasts long too. Others fade fast. This one I have been using for over 3 years and it looks beautiful on me. Super great at covering grays! It is the only brand that does a black cherry and that also lasts pretty long too. My hair is naturally dark brown, so this color is exactly what I wanted to achieve and it worked! Yes I highly recommend this brand and this color, sometimes it's on sale, but regular price can run you close to $15 a box. Please keep making some more of this color, for me 😄😄😄!

Unlike other dyes it is super good, it fixes the color a lot and gives a lot of shine