Product Management For Dummies

The correct book was delivered. Exactly matches the description. It is a rather useful book for product management.

Book arrived in time .. not sure why amazon thinks its not shipped yet

Book is great and a perfect approach to the Product Management. Nevertheless the "free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format)" is not included or I was unable to find it. If someone knows how to do it... I would be very thankful. Regards.

Libro incredibilmente pratico e allo stesso tempo con cenni di teoria interessanti, assolutamente da consigliare a professionisti che vogliono migrare al marketing o vogliono comprenderne le logiche.

Written by two authors who are passionate about product management.Passion is a must for great product management. Great products come from product managers who are passionate about their work, their marketplace, and their products. So do great books about product management. Reading this book, it’s clear that Brian Lawley and Pamela Shure are both passionate about product management and about sharing their philosophy and best practices with everyone who aspires to do great product management.The Introduction is the first sign of their passion. The very opening sentence is, “Product Management is a critical strategic driver in a company.” In other words, it’s not just compiling lists of random feature requests from customers or writing a data sheet and a blog post. As they continue, “It’s the only role in a company that grasps all aspects of the business, including customers, the market, competition, trends, strategy, business models, and more.” I couldn’t have said it better if I tried. And I agree 100%. It’s an exciting, expansive, strategic view of the job role.The Table of Contents is the next sign of their passion. It starts out with the job role. I really like Figure 1-1, in the first chapter, “Product Management, The Buck Stops Here” because it conveys the essence of the job: Only the product manager deals with so many different parts of the company, as well as outside groups, for his/her products. Also very important is Figure 1-2, “The Whole Product Offer.” The car repair example on the next page is a very real one for me personally.As much as Brian and Pamela are passionate, they aren’t starry-eyed idealists. Other reviews have commented on how this book addresses the key strategic concept and issues, such as the seven-phase Product Life Cycle model, so I won’t discuss those. This book isn’t just high-level principles. There is lots of hard-won experience about how things are done wrong. In Chapter 2, discussing the job role, they cite a survey that demonstrates that a majority of executives didn’t understand product management, followed by some sound advice to address the issue. Another key point is in their “manifesto,” which includes the advice that being a product manager involves a lot of trade-offs. Who said that being a product manager was easy? Also important in the same Chapter is the description of Product Marketing, with the comment that some companies expect one individual to do both product management and product marketing, with a recommended reading if you are in that situation.In Chapter 3, I really liked the “Isn’t Working breakout.” For me, this isn’t just an interesting read. It’s a great recitation of the many ways that a poor or broken process will sabotage success. And I have had first-hand experience with most of them, to my later chagrin.Another key point can be summed up by the sentence in the first chapter in Part 2. “The reality is that you aren’t Steve Jobs.” The message is to include your team for coming up with killer products. Management would be well-advised to truly understand this message.In Part 4 two great admonitions. First is, “Resist the temptation to cry wolf.” Find and read that paragraph. It’s an important practice to preserve your credibility with your engineering team. Second, “Don’t fall into the trap of wanting to get the product out at all costs.” And many more.There is an entire chapter about developing your product management leadership skills. Remember that product management is “all the responsibilities, but none of the authority” type of job. This chapter cover ideas and issues that you won’t find in the typical book about product management.If you are just starting out in product management, don’t just read this book and put it aside. Highlight it (or bookmark the e-book) and refer back to it often. If you are an experienced product manager, read this book for confirmation of the many ways that do already do excellent product management. Also, look for suggestions for how to solve the difficult problems, or to fill in the gaps in your knowledge. I’ve been doing product management for a long time, but I still learned something from the RACI vs. DACI discussion in Chapter 2 toI could go on and on with examples and quotes that demonstrate the value of this book. I wish I could have read it twenty years ago.Take my word for it, as one who has made the mistakes and has the scars to prove it, just go out and buy this book.