OGX Impecca-Blonde Purple Toning Shampoo, 13 fl oz

I have silver-gray hair compliment of my paternal grandmother and know how important it is to keep the yellow away. I had used a different purple shampoo for the past 10 years or so, ever since I stopped coloring my hair to hide the fact I am gray. I saw this and am familiar with the company so thought I would try it. I wasn't expecting it to be this purple! To be honest, I am afraid to use it full strength for more than 1 day. So I mix it about 50/50 with another shampoo I like and it's still pretty purple but at least I don't feel like I will have purple hair. Still, my habit has been to use it twice a week and my hair is beautifully silver, no yellow and no purple after at 2 months of use. It has a clean smell, doesn't dry my hair since we have naturally soft water in my area. I don't feel the need to use conditioner much as all. The bottle did not leak in transit, it was well protected.

I bought this for my daughter, who has bleached blonde hair and needs a toning shampoo, and she loves it! It works well and the quality is really nice! Her blonde color is looking awesome. Even a month after, she had it professionally colored because of using the shampoo. I will continue to buy it because the price is right and she enjoys using it to keep her hair looking blonde and beautiful.

Rating: ★★★★☆ (4 out of 5 stars)As a proud (and slightly high-maintenance) bottle blonde, I’m always on the hunt for a purple shampoo that keeps my locks looking less like haystack yellow and more like icy champagne sophistication. Enter the OGX Impecca-Blonde Purple Toning Shampoo—a violet-hued hero that’s been working overtime in my shower.The toning is absolutely effective—after just a couple of uses, my hair looked brighter and the brassy undertones were politely shown the door. The scent is surprisingly lovely too, not that overpowering salon chemical cloud, but something fresh and clean that lingers just long enough.I docked one star simply because the texture is a bit thick, and it takes a little extra effort to evenly distribute through longer hair. But truly, that’s me nitpicking with a silver comb.Overall? A fabulous addition to any blonde’s routine. Pair it with a hydrating conditioner and you’re golden… well, blonde, but you get my point.

Not as harsh as other shampoos, keeps hair bright.

(Backstory, skip forward for list of Pros) I have tried this brand of shampoo before and it wasn’t anything special. The smell, effect on my hair, amount I needed to use to cover my scalp. I thought I’d give this brand a second try with their purple shampoo and it was such a better experience!! It felt like salon shampoo to me!Pros: 1)Sulfate free 2)Concentrated. Some sulfate free shampoos don’t lather and feel drying and like they are mostly water so you feel like you need more shampoo to get your hair clean. And then you need extra conditioner after to undue all the dryness. This is thick. A little goes a long way. 3)Dark purple color. I read that the darker the color, usually the more effective it is. This is super dark and I noticed a difference on my brassiness after one use. I put it on and lathered and left it on while I shaved. 4)Pleasant smell. Fragrance is very personal I know. To me this smells lovely and luxurious. Maybe a little fruity, a little floral, a little vanilla. If you can’t do fragrance at all, I would skip this. 5)So smooth! I don’t think I’ve ever used a shampoo that made my hair feel this good. It feels soft when rinsing the shampoo out. I still use conditioner because my hair is long and tangles but I actually may not need to with this shampoo. It feels so silky! If I use my same conditioner, same leave in spray conditioner, and style it the same, it turns out looking healthier and shinier and I know the only thing I did differently is the shampoo. This is a winner!I have wavy hair, medium density, not super thin or super thick, dirty blonde with some blonder highlights in front.

I've used OGX shampoos in the past so thought I'd try this line for my silver hair. The consistency is much different (soupy/watery) than the Biotin/Collagen shampoo and is not what I expected. From now on I think I'll purchase my health and beauty products from stores or original web sites as I have been disappointed in almost all my orders. I do wonder if some of these are "seconds" or past due their expiration...??

This purple shampoo really works to keep blonde/ highlights staying bright and fresh. I have well water and my blonde can start looking dull and brassy after 3-4 weeks of getting hair done. This works great. I use 1-2 times a week, let it sit in a larger on hair for a couple of minutes. Don’t keep in too long because it can give you a temporary tint to your hair. It really cuts the brass and yellow!

This is my second buy. I LOVE this purple shampoo! I go a while in between my sessions and this makes it a lot easier to go longer!