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This did really good on my hair. I wanted a dye i didn't have to bleach my hair for and let me tell you Loreal came trough. I only mixed it with some developer and the color stayed vibrantly. I dyed my hair in August there is still color in my hair till this day with no touch ups however obviously after a few washes it fades. But i will be doing a touch up soon. Also it smells really nice and isn't harsh on my 4C hair at all. I've gotten a lot of compliments and questions about the dye i used.

I The color comes out vibrant and intense even on dark hair, and it doesn’t require pre-bleaching. The formula is easy to apply, doesn’t drip, and leaves my hair looking shiny and healthy. Highly recommend for bold, long-lasting color!

About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products.

I like it

Good stuff!

The bright color stays for about a month of washing every other day. It's still in my hair after 2 months, but it's starting to turn from magenta to orangish. It also does not stay well on pre-treated hair—I had a couple highlights from a previous bleaching, and the color fell off after a week in those spots.

The application was super easy. Plus, the scent was actually kind of nice, not that chemical smell you usually get.The color is absolutely stunning. I went for a vibrant, fiery red, and it turned out exactly as pictured on the box. It's bold, eye-catching, I've washed my hair a few times since, and the color is still holding strong. It hasn't faded or turned brassy, which is a huge win. My hair also feels soft and healthy, not dry or damaged like with some other dyes.

Loved it !

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Love the colour it’s so gorgeous!

جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف

I bought this product with high hopes as I watched tons of videos of people using this and it looked amazing. I must say it did not disappoint! I enjoyed using it and I am excited to get more for the future. I would recommend this product to anyone with dark hair, I have full dark dark black hair and it still made a great difference especially in the sun! I will definitely get more in the future! :) It arrived pretty quick as well!

Usato su base castana il colore è rimasto con riflessi rossi come promesso . Consigliato !