L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Mask,250 ml

This does actually work - I am extremely sceptical about things like this but it definitely reduces the yellow brassiness that comes with bleach blonde hair. It's not a miracle worker but it has saved my hair a couple of times when I've had a bad toner - it is also good to put on if you bleach your hair at home. It turned my slightly yellow freshly bleached hair into a lovely colour!! And it's not expensive either, which is a massive plus as I don't like buying £20+ hair products. One pot lasted me quite a while but I only used it for strips of blonde, not my full head, and additionally only use it occasionally when I want my hair to look extra good/'fresh'/it looks super yellowed.

I admit I was sceptical having spent a small fortune on color wow which was a total waste of money ! This product I thought for the very low price would be same old waste of money and time....how wrong I was ! I used as per instructions and with one use am totally converted! The mask is quite thick and VERY purple but the results are amazing, no brassy tones anymore and before this product my brassy tones were quite honestly getting me down ! This product smells divine too, I honestly cannot believe how good it is ! Will 100% buy again and recommend it completely, even had comments that hair looks brighter and fresher...and less yellow ! Thank you L'Oréal...was contemplating an expensive salon fix for my yellow box dye but you have saved me a fortune as well as my faith in my blonde hair! 10/10

Great price point, fantastic product from the Elvive range. It does what it says on the tub, a treat for keeping the yellow/ brassy tones out of bleached hair, keeping it in tip top condition. It smells fresh,clean & works well alongside the full range,shampoo & conditioner. A* for keeping my hair looking good !

Good size for price. Left hair soft and silky. Removed brassy colour from bleached blonde hair well after first use. Smells lovely too.

I had coloured my hair light blonde and it was full of brassy yellow which looked horrible. Decided to buy this hair mask because of the ratings. My hair is now a beautiful platinum ice blonde which is more than I could have hoped for. Absolutely worth buying if you need to get rid of brassy blonde, very potent so be careful if you only want to tone it down a notch. Smells divine too. Why did you choose this product over others?

Really good product , leaves my hair a light silvery purplish colour

Quick delivery, makes hair so soft and shiny aswell as cancelling any brass tones.

Good price well fair - but looks stronger than it is. On light brown hair it makes very little difference really and it's not hydrating

This product is truly excellent and practical. It completely eliminates yellow tones from the hair and adds a very subtle purple tint. It's my favorite!

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Really help to tone colored hair.

I tried it 3 times now and i dont feel it really takes away the dull yellow its medium enhancer

I have brought this product as I have coloured my hair and want to protect the colored hair from being frizzy but unfortunately there is no much difference i felt. So, am not happy with this product