The camera was the best-selling 35mm camera in the world for nearly three decades, and helped popularize the 35mm format. Due to its shape, size, and weight, it is commonly referred to as "The Brick" by photographers (in Japan its nickname translates as "The Lunchbox"). The most famous 20th century photographer who used it was Tony Vaccaro, who employed this model during World War II.he C3 was constructed primarily of Bakelite plastic and metal castings. The design featured an unusual but simple diaphragm shutter built into the camera body, so the camera could make use of interchangeable lenses without the need for a complex focal plane shutter. The rangefinder was separate from the viewfinder and was coupled to the lens through a series of gears located on the outside of the camera body. The profusion of knobs, gears, buttons, levers, and dials on the camera lent it a "scientific" look that was found in customer surveys to be one of the things buyers most liked about the camera. The C3 was principally designed by Dr. Gustave Fassin.
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