The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

You can go wrong with tom peters , his books are a bad ass , in the world of entrepreneurs , business owners and bosses , he describes and teaches you , how to do your job and get stuff done , no whining . You will find tricks on how to excel in world of losers and complainers , . He teaches attitude and be different , people are looking for the best recipe for success but in reality is just the way you are and treat others with respect , he is the NO BS trainer. , follow his guidance and let it ripped and be the best you can be!!!! you are the leader!!!This book gives you the insight and the rules on how super successful organizations , work and think , I mean in real life either you are a winner or a looser , a whiner or winner , no excuses , versatility VS boring , I used to have the book and I lost it. his seminars are probably a kick ass, is on the works to attend one of these days .. Other great tip , is investing in your future , investing your own money on your own success , My mantra is my next business venture is going to be only me!! I made a mistake once to go into the wrong partnership and lost around 100K , mistakes are going to ,happen , but the fastest you go to the learning curve into effective results the faster you are going to be on top of your game . Rule number one always make money , rule number 2 never loose money!! I don't know about you but I hate loosing!! and if I loose money I will make it back 10 fold!! no excuses

This is a remarkable little book. I'm ecstatic that I found it. One thing bothers me: why did it take me 17 years to find? I think a big reason must be that it didn't get much publicity because it was too far ahead of its time. (A sign of this is that he mentions other books in the series that were never published, like an outstanding TV series that gets canceled because nobody gets how cool it is.) Another is that I wasn't ready for it. I needed to develop the confidence first to see myself as an entrepreneur. I became entrepreneurial working in a big corporation in a job description that was gradually being phased out. I could see this coming and began a conscious effort to be more innovative and take more risk. Then came the layoff, and I become a full-blown entrepreneur. And Tom Peters laid out every bit of my journey in this book, 15 years before it happened. And fortunately I'm still mid-journey and see many areas where I can still up my game with Tom's insights. I highly recommend this book to anyone with a white-collar job, and especially those who see layoffs on the horizon. It's a liberating and practical view of how to turn that crisis into an opportunity.

This is a wacky book. I need you to understand this going in. Many people are never going to get past the hysterical fonts and tone Peters uses, and too bad for them because they are missing out on a huge help in this day and age. Peters is hysterical in tone precisely because he is on a mission! The world needs his message. As more and more people--it's going to be a third of workers, soon--find themselves earning a living from home, the question becomes larger and larger: how are you going to stand out? What do you say, how do you do what you do, and who do you do it for to get noticed and make a difference?Peters shows you how, if you're willing to watch listen.I first got this book from the library many years ago. Kept coming back to it. Have done a presentation on it for an Inc. Top 1000 franchise business and fired up the top executives with the ideas inside. If you work for yourself, or simply want better job security, this is the instruction manual for doing so successfully. This is a book you hop from section to section in. Read it once to get the overall idea, then go back in for specific help as needed. It's a reference I come back to every few weeks. And best of all, it'll never be out of date: the content is about Y-O-U.

"Take control of your career by standing out as your unique self" is the point of this book.If you're going to read anything on personal branding, start with this book as Tom was the first to ever use the term "Personal Branding." His books are always worth reading despite his annoying endless upbeat optimism, foo!ish use on end!ess !!!!!!, TOO MANY CAPS, and font mania.A short book, but not a short read, at least not if you think about what you're reading.In Tom's words, "Everyone has a chance to stand out" -- in my and many other's words, if you don't stand out you're a commodity, and receive commodity pay and treatment."What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times."Gee Tom, that's tough. YOU try it! But the bottom line is, ya gotta lead with something.Tom suggests "Go back to the comparison between brand You and brand X -- the approach the corporate biggies take to creating a brand."Now Tom also mentions that "you still have to market the bejesus out of your brand."Now I'm in 100% agreement with Tom, as what he says applies to me, but I think he may misunderstand how most of the corporate world wants people that just "fit in" and most people just want to "fit in" and be left alone." If you just want to be left alone at work, Dilbert style, this book isn't for you -- go crawl back into your cubicle!

I was going to call this review 'irritating style, great content', but then I saw that someone else had used exactly the same title. It's hard to walk away from this book without exactly that impression, though.Tom Peters has been for a long time one of the leading management thinkers in the world. He is also (as we discover in this book) someone who wants a high proportion of his ideas at any one time to be new ones. This means that this book is absolutely fresh, with plans, suggestions, exercises and philosophies that apply to today's business world, not one from ten years ago. The content of this book is intensely valuable, whether you do all the exercises or just mull over applying a little of it.However, in his quest for being new, he has adopted a consciously anti-Dilbert style (he references Dilbert quite a lot as what he is trying not to be). This style is not just positive and buoyant, but actually jumping all over the page. I like the positive side (though I'm also a fan of Dilbert) but the bizarre typography actually slows down reading and reduces credibility. If it was any author I would probably have abandoned it, but Peters is so good (and so credible) that the content breaks out of the format.There's not much more to say: I've never actually seen a book before where the gap between content and style was so intense. However, in a world where style is so often victor over content, it is perhaps refreshing to find a book which is a triumph of meaning in an ineffective wrapper.Just in case I'm not being clear: I do recommend this book, and I recommend anyone who is put off by the style to stick with it. It IS worth it.

A couple of good pointers, no, in fact there are probably a lot of good pointers, but the way the book is written, is, as others suggest, makes it very difficult to get into it and follow exactly what is trying to be articulated by the author, hence failing to take in all of the key and valid points. Try something like Daniel Priestly - key person of influence instead, much better read and in turn helpful on the topic of building a personal identity.

Can't add much more. Everyone has said it. I had the chance to meet Tom for twenty minutes after a conference years ago. He's the same all the way through - totally honest and can back up everything he presents in very real depth. If you're in a slump, Tom will help you dig out. Every book has great ideas.

Although written before everyone was writing personal blogs,tweeting,instagramming prolifically and using LinkedIn to network and build your connections, Tom has some great advice on how to change your thinking from what feels like being the corporate lab rat, to understanding what you are truly good at and how you build that into product that your clients want to buy.

Lent my old copy to someone and never got it back. So re-ordered and now re-reading. Take with a pinch of salt but still packed with useful takeaway nuggets.