AmeriColorSoft Gel Paste Food Color, 3/4-Ounce, Soft Pink

Americolor is the only food coloring I use! It is high quality professional food color. They have every color you can think of. Worth the price in my opinion. With the soft pink I recommend starting with very little (a pin drop) until you reached desired color of pink. This one in particular takes only a very very little to reach the desired soft pink.

Great color! Very easy to work with. Maybe a bigger size because this color is used quite often. Worth your money.

Was the perfect shade of pink I needed for the base of my cake! I only use this brand for my cake needs because the colors are always so pigmented! Doesn’t add any type of flavor to the icing or change the texture. These food colorings always get the job done!

If you want a soft pink, use as little of this as possible. Great buy! Will last me for a good while.

This is by far the best food coloring I’ve ever used no matter the color. It always comes out perfect! Very pleased to be able to create any color I need to perfection.

Great color

I really like the color but it can be difficult to squeeze the gel out without overdoing it. I recommend taking a small amount of your icing and adding the dye to that portion, mix it thoroughly and then add it to the rest of your icing. Also I knew it was a small bottle but for how much it takes to get the true color, $5 is way overpriced. Next time I need to order this particular brand of dye I will go directly to their website where it is half this price, just takes a little longer on the shipping.

Perfect color for what I was looking for. However it is very grainy. Like it has speckles in it. It over all didn’t look bad. I will use it & if I want to buy more colors in the future I will definitely buy this brand again.