It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

The It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I'm thoroughly impressed with its performance and the thoughtful packaging. **Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant. **Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It's clear that I'm paying for a product that delivers on its promises. **Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It's a win-win situation for both quality and savings. **Shipping and Packaging:** Kudos to the shipping process – Most often it's been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it's also a practical option for those who like to make the most of every drop. In conclusion, the It's A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you're on the hunt for a shampoo that truly performs, this one ticks all the boxes.

My hair has never felt this soft! This deep conditioner with keratin is a total game-changer. It repaired my dry, frizzy ends after just one use and left my hair shiny, smooth, and smelling incredible. It’s like a professional salon treatment right at home. If your hair needs some love, this is a must-have!

My mom is a hair dresser, but since I've move to the west coast I haven't really asked her for any products because it's not cost and time efficient once she ships it to me. In saying this, I have used TONS of different shampoos, conditioners, leave-in treatments, etc. Today was my first day using the Keratin shampoo and conditioner. I also used the regular Miracle leave-in. The shampoo feels different from other shampoos I've used, and when I was washing it out I was worried I would be left with oily residue in my hair since my scalp is extremely oil. Of course I figured I might as well see this through with the conditioner since I already invested a lot of money into a shampoo and conditioner. When I got out of the shower and towel dried my hair it felt much more moist than usual, but not weight down. It actually felt like it had a bit more volume to it, which I was very surprised by. My hair is very straight; ot fine or thick, just normal; does not hold any styles; is colored, and has been permed before; I have a very oily scalp; and becuase of all the blow drying and heat styling my hair is a bit fried. I went to the hair dresser last to have my hair cut and she mentioned how damaged my hair was on the ends (not by my scalp because of how oily it is). Anyway, I sprayed in the leave in conditioner and combed my hair as instructed on the bottle. I let it sit in a towel to dry a bit more, and then I blew dry my hair just like normal. Wow...what a difference this stuff makes! Usually as I blow dry my hair I know that the ends are dry becuase I can see the texture of them become very dry (straw-like...not dry in a good way). This time my hair remained very soft. I had to keep checking that it was dry becuase it did not turn dry/straw-like even though it was dry. After my morning routine was complete I was so excited about how my hair looked. It wasn't weighed down (which was my biggest fear), it wasn't oily at the scalp--instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!! I hope that everyone discovers the It's a 10 line and enjoys it as much as I do.

If you have had a keratin treatment this product maintains and keeps straightened hair tangle resistant and healthy. I have been using this product for years and I love it. I highly recommend using this product and will continue to use it.

It's a 10 is the only kind of hair care I use. You only need a tiny bit and it lathers so well! It smells amazing. Your hair is so soft, no oily hair. The quality is great and I've been using this brand for over 10 years!

I adore the It's a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It's a 10 Miracle Shampoo Plus Keratin, and it's good...but not the best. I'll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I'm never getting rid of the It's a 10 Miracle Leave In, cause that stuff seriously changes your life. This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I've got a white-girl 'fro happening whenever I wash my hair with "normal" products, and I've learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it's not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it's very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner. By the way, if you haven't heard already, if you have frizzy, dry, unmanageable hair, it's best to "co-wash," as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that's one reason this set doesn't work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good" moisture the way "co-washing" can. But I would still say give this a try.

this is definitely my favorite shampoo I've ever used. I have used 10 products for quite some time now, and I have always been able to rely on them. after using it, my hair feels soft and shiny. I have thick, wavy hair but I share it with my mom who has thin, curly hair (white girl curly), and we both agree it works well and is high quality

Rich crème shampoo, subtle scent, non-drying.