To the best of anyone's knowledge is this a legitimate alterna product?

I'm sure it is! Works the same as alterna products Ive bought at hair supply places in town!

Does this shampoo have a fragrance?

It does have a fragrance, but a very good one (in my opinion). :)

This product is not vegan. The reason it's called Caviar Replenishing Moisture is there is a caviar extract in the ingredients. Their hemp line is vegan, however, and none of their products (including the non-vegan Caviar line) are tested on animals.

ASIN	B00X6E3M9S
Best Sellers Rank	#21,825 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #305 in Shampoo & Conditioner Sets
Customer Reviews	4.4 4.4 out of 5 stars (2,906)
Is Discontinued By Manufacturer	No
Item model number	2940237
Manufacturer	Alterna
Product Dimensions	2.25 x 4.5 x 8.5 inches; 2.4 Pounds
UPC	794437514888 763109858698 784190457218 873509032748

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo/Conditioner

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