How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity

The book has great content, but left me wanting more. Many calls to download a white paper in exchange for an email address to join their mailing list. Overall all a good read but not the complete branding story.

The book is a preventative method of setting your brand foundations in the right manner. If you are looking for A -Z steps on how to launch your brand so you don't waste a lot of marketing dollars. The book provides not only steps but practical examples of how the framework applies in those context. As a brand strategist, I found this book very helpful and applying even in my own business to gain more clarity on the direction of my brand!

I like the many point needed to keep in the forefront of you mind like what you are trying to convey with your business, where to look to make sure your chosen name has not been taken by a business with the same product, and making sure your name is patented and/or trademarked.

The book is very thoughtfully puttogether. It definitely has useful information for anyone doing a startup. Totally recommend it! It is short and well-organized. Very easy to read and understand.

Really enjoyed this book. Incredible practical and thorough and any business would find it helpful in thinking of all the elements relating to their branding.

Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.

I am actually looking to see if others are having formatting issues with the Kindle version? I have the paperback version of this book (first version), and just bought Kindle format 2nd edition. I am not done with the book but the formatting of Kindle is kind of weird for this book! I have checked in on my Mac and my iPhone and Android device. The paper version is much better. I wonder others have experienced this? I don't like to rate this book just yet but rather ask this question first. Amazon doesn't have Q&A for books (has it for products though). I'd appreciate your comments.

Perfect read for me as my company launches a new product offering. Great, actionable content we can apply to building this from the ground up while also refining where we need in our current company to be a stronger brand.

Fabian has done a great job distilling all his years of experience, wisdom, and knowledge into a very useful guide for launching a brand. Love his work ! (Highly recommended)

Expecting more, not in great detail.

I have read and re-read this book—Fabian is a passionate author and brand expert, it was a genuine pleasure reading it. A higher understanding of why brands truly succeed, highly recommended!

This book will teach you how to create brands. Better way is to use this with your brand or your agency brand first. Because Fabian has given the directions for sure, but you have to search and deep dive more at some of the parts.This will allow you to gain massive knowledge, and structure.When you have successfully created your brand, you can easily create the brand of others.Thanks!Muhammad Shahbaz

What an awesome book!I'm currently trying to gain knowledge in the field of brand and brand strategy and have read plenty of brand related books throughout the last year. At some moment, I got to the point where most things I read were merely repetition and I realized I didn't progress anymore. After switching to YouTube and Podcasts to learn more, I stumbled upon an Interview between Chris Do of "The Futur" and Fabian Geyrhalter. Fabian seemed to be an extremely interesting person and what he was talking about was so to the point, that I just had to dig for more information. When I found out that he already wrote two books, it was a no brainer for me to immediately see for myself what he wrote about. And I can honestly say that it's everything most other books are lacking: straight to the point informative, a great, applicable framework for building a brand, and well researched information paired with his own experience in the field. I can totally say that I got a lot of value out of the book and it serves me now, as my go to branding guide for becoming a brand strategist myself.Thanks for inspiring a young student on his way to becoming a branding expert!PS: I already bought his second book and am a fan and follower of his podcast "Hitting the mark".