Clairol Born Blonde Ultimate Blonding Hair Color 1 ea (Pack of 2)

Superb lightning. Doesn't burn or stink the whole house up. Excellent product leaving my hair feeling conditioned and just the beautiful blonde that I am so very used to for most of my life. I was getting sort of dull gray and decided to try what my mother used almost most of her life. Which was this product. It is changed over the years but that's a good thing. It now has a better conditioner which smells wonderful and it also has hair strengthening ingredients attitude it. I'm sold!

is this discontinued??? cant find it anywhere but here for many months... only one i can use......... well hopefully it still sells..... it is nice and easy. i portion it out to make one box last at least 5 times. only use for highlights . use purple shampoo/conditioner

THE BEST COLOR TO USE SINCE THE YEAR 1987 WHEN EVERYONE I KNOW WAS GOING BLONDE!!!

This product lightens my hair perfectly so I can add toner.

package arrived with much damage with chemicals leaking inside package

Different formula than before. Not sure when it changed. Hair turned white. It is a very very powerful formula. Maybe that’s what you need but I was expecting a darker more natural blondeWas on with heat for 1h. My fault!

I like the product but one of the boxes came damaged and all the liquid leaked out so i had to throw it away. Did not have option to return said if their was damage I should have been able to get an exchange but could never find out how so just ate the lose

It was a beautiful shade but since my hair had been colored before really poorly I added a toner to it. It wasn’t necessary but it came out looking like I came out of salon.