","image":["https://m.media-amazon.com/images/I/712Zw5-RfeL.jpg","https://m.media-amazon.com/images/I/515mMG-XH6L.jpg","https://m.media-amazon.com/images/I/31BRoV8sAgL.jpg"],"offers":{"@type":"Offer","priceCurrency":"EUR","price":"22.23","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":4,"maxValue":4,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***E"},"datePublished":"12 May 2023","name":"I LOVE this toner!!","reviewBody":"I’ve been trying to embrace my grey/white hair for a few months now but for some reason whenever I go to the hairdresser and tell them this I end up with a dirty blonde colour that makes it look worse.So after 3 weeks of deliberating I decided to just bleach my hair myself to a light as I could get it and tone it.I’m not an expert and my hair was still patchy in places following the bleach but it was mostly very pale yellow, so rather than kill my hair completely I decided to try this toner until it’s safe enough to bleach again.I wish I’d have just done this in the first place and saved myself hundreds of pounds at the hairdressers-I absolutely love it! One thing I will say is that it holds onto light hair very well and if you leave it longer than 20 minutes it goes a bit lilac (you can’t see this at the top of my head) but this will fade. The rest is a grey colour but the bits that didn’t lighten enough are a sort of dirtier grey.So it’s not perfect but it will do for now until it fades and I can bleach it again, but I will be using this as a toning colour.It smells amazing and is very thick with a conditioner like consistency. My hair felt soft following it and was way to style.I will say that unless your hair is a uniform pale blonde colour then this will not work on your hair-you definitely need to bleach it first.Will return in about 8-9 weeks to review again once I’ve bleached up another level 👍🏻EDIT: left it slightly longer than 8-9 weeks (try 12 months!) my hair is much lighter now but I still use this to maintain the silver hue. Not the best lighting in the second photo but there’s no yellowing and it allows my natural grey/white to grow through by blending it with the darker growth at the ends of my hair.I’ll probably keep using this now as it’s just amazing, I hope Amazon don’t stop doing this!! 🙏🏻🙏🏻"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***E"},"datePublished":"22 February 2025","name":"Lovely colour","reviewBody":"Easy to use and achieved the colour I was wanting, growing out my blonde and embracing my grey , this colour achieves a really natural shade ."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"M***T"},"datePublished":"28 April 2025","name":"Not good product","reviewBody":"Followed the instructions to the letter, did nothing waste of money!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"P***K"},"datePublished":"13 February 2025","name":"Dye","reviewBody":"Not good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"20 August 2023","name":"Good toner","reviewBody":"Great if your hair is light enough. Need very light hair for this to take. Took for half my hair, I'd say get to level 9-10.i had some level 8 hair and it made it blondey-green. The rest was lovely light grey"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"C***R"},"datePublished":"7 February 2025","name":"Very good","reviewBody":"Tried it loved it . Not too harsh lovely colour"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"T***N"},"datePublished":"17 July 2024","name":"Not impressed","reviewBody":"This does not actually go the colour presented I pre lightened my aunts hair to lovely light blonde it did not go grey at all more an off silver and yes im a hairdresser and hair was correct shade to apply this"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***O"},"datePublished":"29 May 2023","name":"Tones down brassy hair","reviewBody":"Absolutely love this product. Previously wasted money on blue/purple toners and shampoos that just didn’t work on my dyed, thick, shoulder length hair. Before finding this product, I bleached and dyed my hair at home (dark blonde), which became increasingly brassy with each wash. After doing a bit of research, I decided to try using a grey hair dye which completely did the job of creating more of an ash, dark blonde colour I was after at the beginning of my home bleaching journey. There are still warm hues in sunlight but more of a warm ash, so I’m very happy. Grey hair dye is the answer if you’ve been struggling with brassy hair or end up going darker just to hide it. This is the closest I’ve been to my natural hair colour since being a kid. Left my hair soft, and as a vegan, I’ll definitely purchase again."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.75,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How much hair does 1 box do? wondering if I have to order 2 boxes my hair is below my shoulders","acceptedAnswer":{"@type":"Answer","text":"One of the XL tubes will do multiple colourings. My hair is well below my shoulders and I’ve used one tube for 3 separate colours. It’s highly pigmented too, so a little does a lot. They don’t last long, but the variety of colours available and the fact you can mix them to make other colours, is fantastic."}},{"@type":"Question","name":"I want this more of a pastel pink , is there a way to make it lighter?","acceptedAnswer":{"@type":"Answer","text":"Yes just use any white conditioner (make sure it’s no other colour or it will make a different colour with the dye) I just pour out a load of conditioner (depending on how long your hair is) then add a few drops of colour. Start of with small amounts of the colour and stir it. Keep adding drops until you get the desired colour you want."}},{"@type":"Question","name":"Did anyone do a patch test? My daughter who is 11 wants her hair pink for the summer holidays, will this be OK?","acceptedAnswer":{"@type":"Answer","text":"Children’s hair should not be coloured, because the hair may not fully mature until well into adolescence. Often, it does not have a cuticle layer (the protective layer, which acts as a barrier) and may still be lacking full natural pigment. Hair composition and lack of maturity in adolescent hair often result in permanent staining, making it almost impossible to remove semi-permeant and direct dye shades. It is due to such staining issues that colour manufacturers must state such products as unsuitable for persons under 16. \n\nIt is important with any home colour application, you conduct a patch and strand test to make sure you are happy with the colour, condition and achieve a desired result. If you have any other questions or queries regarding our products or colourants, please do not hesitate to contact us directly."}},{"@type":"Question","name":"How many applications in one tube","acceptedAnswer":{"@type":"Answer","text":"Multiple applications will depend on the length and thickness of your hair but know our Colour-Freedom Ultra Vibrants come in a large tube which holds 150ml of colourant."}}]}]}