Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

The dye is fine — easy to mix and apply, and my hair felt soft afterward. However, the color wasn’t as bright as shown in the picture. It looked more like I hadn’t refreshed my color at all

when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust

This hair dye works extremely well for me. It is very easy to measure out because both parts are liquid and not a thick cream, which makes splitting portions simple. The included shampoo, conditioner, and gloves are nice extras, although I usually use my own gloves. The results last a long time, the color stays stable, and my hair has not felt damaged even after using this every six weeks for the past two years. This is one of the easiest and most consistent permanent hair dyes I’ve used.

I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry. The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes. What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home. 💯 I highly recommend it and will buy it again.

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐