

🌿 Clean smarter, live greener — because your laundry deserves the future.
Seventh Generation Concentrated Laundry Detergent Free & Clear is a 96% plant-based, fragrance-free liquid detergent featuring a powerful triple-enzyme formula that removes tough stains while being hypoallergenic and gentle on sensitive skin. EPA Safer Choice certified and cruelty-free, this ultra-concentrated detergent delivers 53 loads per 40 oz bottle, combining sustainability with high performance for eco-conscious households.
















| ASIN | B0091DS0UY |
| Allergen Information | Hypoallergenic |
| Best Sellers Rank | #1,000 in Health & Household ( See Top 100 in Health & Household ) #17 in Liquid Laundry Detergent #393 in Sales & Deals |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Customer Reviews | 4.6 out of 5 stars 12,149 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 10732913228925 |
| Item Dimensions | 10 x 5.6 x 10.2 inches |
| Item Form | Liquid |
| Item Weight | 2.96 Pounds |
| Liquid Volume | 80 Fluid Ounces |
| Manufacturer | Unilever |
| Material Feature | Biodegradable |
| Material Features | Biodegradable |
| Material Type Free | fragrance free |
| Number of Items | 2 |
| Scent | Free & Clear |
| Skin Type | Sensitive |
| Specific Uses For Product | Fragrance Free, Hypoallergenic, Skin Sensitive, Stain Remover |
| Unit Count | 80.0 Fluid Ounces |
N**K
Great Product
Clothes clean and no fragrance. Also noticing my clothes and towels don’t carry a strong odor after being used. I typically shower at night and use a new sleep shirt every evening. However, my shirt doesn’t smell at all. Only concern I have is how my clothes softness will hold up. I’m no longer using dryer sheets so the softness may suffer.
A**A
Perfect for sensitive skin and newborns
I really like this laundry detergent. It is completely fragrance-free and does not cause any allergies. I even use it to wash clothes for my newborn baby — it’s the only detergent that works for her. We tried other detergents, including baby Dreft, and she still got skin irritation and spots, but not with this one. It cleans well, is gentle on sensitive skin, and gives me peace of mind. Highly recommend for babies and anyone with allergies or sensitive skin
L**N
Truly fragrance free, truly cleans the clothes
We recently have been trying to switch to cleaner ingredient products and this brand has been great! This detergent is truly fragrance free, no odd chemicals smells and it leaves the clothes still feeling ACTUALLY clean. We have a little one and the free and clear has been great to use even with their clothes
S**A
Recommend to buy it
I selected this detergent powder while searching for a non-chemical option for my clothes. It has no scent and is not sticky. It’s a good choice. I like it.
B**E
Good detergent without strong scent
I bought this because I prefer detergent without fragrance. It cleans well and doesn’t leave any strong smell on clothes. It works fine for regular laundry. What I like most is how gentle it is on skin.
S**M
best detergent
Seventh Generation Concentrated Laundry Detergent in Free & Clear Fragrance-Free formulation has become a staple in my household for several reasons. As someone with sensitive skin, I appreciate its gentle yet effective cleaning power. It effectively removes stains and odors without causing irritation or triggering allergies, making it suitable for the whole family. The detergent is plant-based and free from synthetic fragrances, dyes, and optical brighteners, which aligns with my preference for eco-friendly products. The concentrated formula means that a little goes a long way, making it cost-effective per load compared to other brands. I also appreciate Seventh Generation's commitment to sustainability. The detergent's packaging is made from recycled materials and is designed to be recyclable, reflecting their dedication to reducing environmental impact. However, while it performs well on everyday laundry, some users may find that it doesn't tackle tough stains as effectively as more heavy-duty detergents. Additionally, the lack of fragrance may not appeal to those who enjoy scented laundry products. In conclusion, Seventh Generation Concentrated Laundry Detergent is an excellent choice for anyone seeking a reliable, eco-friendly detergent that's gentle on skin and the environment. It combines effective cleaning power with a commitment to sustainability, making it a standout option in the market.
A**S
Great product! Works great! Highly recommend!
Great product! Works great! Highly recommend!
A**N
This item is not the large size
Buyer beware: if you are used to purchasing the largest size (90oz), note this is the smallest size (40oz) which - at the price here - is a total ripoff. The formulation however remains probably the best, most-effective option in the market for non-industrial/nature-considered laundry detergents.
Trustpilot
2 days ago
2 months ago