Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value―Not Price Hardcover – July 23, 2018

I simply live this book for giving practical examples of sales for both - large and small customers. Helps in account planning

Great from front to back. I am an outside sales rep in the lumber industry and unlike a lot of sales books I have read, this felt much more relatble to me at this stage in my career 12 years in. I really appreciate the breakdown and exmples of actual b2b strugles that occur so often. Great overall sales book strategic & tactical looking forward to the training in St Louis in a couple weeks.

Value-Added Selling does a pristine job of explaining a proven sales technique that builds a powerful message to your customers. In my competitive industry, I am constantly trying to communicate the value of my product to my clients compared to my competitors. I try to get them to feel as if I'm putting money in their pockets and increasing the profitability of their investments. Sometimes this message can miss its target, but Value-Added Selling, step-by-step, teaches an easy way to communicate this message with my clients. This is a must-read for my current and future employees!

This book definitely exceeded all of my expectations. It provided comprehensive guidance on every aspect of the selling process, in an easy to understand, relatable and interesting manner. This helped me and my sales team elevate our game through differentiation techniques and value selling. This is a great read and highly recommended for all sales organizations!

This is an indispensible book teaching the importance, and effectiveness of value-added selling, and sales techniques. Certainly would be an important book to add to anyone interested in cultivating the art of salesmanship.

Paul Reilly is a great sales trainer and has written very good Selling books that can assist everyone in the business.

The book was great! Overall, it was very insightful. I really enjoyed the section on “stretching the buyer’s time horizon”. In my business, I’m constantly trying to get clients to think long term and this book gives some great advice. Great book!

Great book that helps you understand how to win in sales by creating added value. It gave me a lot of new perspectives on the sales process.