What is the wear power?

It is our longest lasting formula, with four times more pigment than any lipstick we've ever made.

Do I need a lipliner?

This formula is feather-free, so only if you want to.

I have super dry lips. Can I still wear this formula?

Yes, Color Block Lipstick is made with conditioning oils, such as organic Castor Seed Oil and Apricot Seed Oil to nourish and soften lips. For boosted hydration, prep with Balmy Days Lip Conditioner, which will also sheer out the color a little.

Can I use Color Block Lipstick with the Tinted Lip Conditioner?

Yes! Many customers apply Tinted Lip Conditioner in between lipstick applications to boost hydration and revive the color.

What dyes are used in the lipsticks? Why are they not all natural dyes?

We use a combination of natural pigments and food grade dyes. The choice to use food grade dye was preferred over the use of Carmine (crushed beetle skin) when formulating certain lip colors.

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Description

💋 Own your power with every swipe.

VERSATILE SHADE RANGE - From soft nudes to vibrant berries, find your signature statement or everyday essential.
BOLD BLOCK COLOR IMPACT - Experience a solid, even color payoff that turns heads from the first swipe.
CLEAN CONSCIOUS BEAUTY - Crafted with clean ingredients for a guilt-free, radiant pout.
COMPACT CHIC PACKAGING - Sleek 4g size fits perfectly in your professional clutch or desk drawer.
SUPREME HYDRATION FORMULA - Keeps lips nourished and comfortable all day—no dryness, no touch-ups needed.

ILIA Color Block High Impact Lipstick in Wild Aster delivers a rich 4g dose of clean, handcrafted color with a creamy, hydrating formula designed for all-day wear. Its balanced shade offers a bold yet sophisticated look, perfect for the modern professional seeking both style and substance.