Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Kindle Edition

The idea of growth hacking and how the book presents it was definitely useful. There were some sections of the book that seem too drawn out and could be further simplified and shortened.

Pretty insightful book about growth hacking, starting from ensuring your product elicits “aha” moment in customer which resulted in product-market fit, running customer acquisition, retention and winning back churned user. Although I found some of the insights not super new, but I was able to gain so many valuable examples from existing start up / product and it’s still good to have an expert validate the approach.One important takeaway that this book also discussed is the event which may cause growth to stall, such as spending too much on a particular marketing channel to the point that it becomes saturated.Overall, an easy-to-understand read as the writing itself is also light and clear - I truly enjoying reading the book!

A must read for entrepreneurs, marketers, product development leaders and sales teams.Too focussed on startups, but good hints for other businesses

1. Very detailed with actual tangible steps2. Strong case studies and specific examples3. Great frameworks for hacking growthHighly recommend to anyone looking to enhance their growth skillset

The only complaint I have is with the quality of writing. The book is poorly written and it made it difficult to read at times. In other words the book needs to be edited to make it easier to follow and understand. It was frustrating at times. The quality of the writing is why I give it a 4 star. The content is awesome, though.

This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.The steps the authors will walk you through in detail:Part 1 – The Method-Building growth teams-Determining if your product is a must have-Identifying your growth levers-Testing at high-tempoPart 2 – The Growth Hacking Playbook-Hacking acquisition-Hacking activation-Hacking retention-Hacking monetization-A virtuous cycle of growthIf you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.

Growth Hacking might be the most misunderstood term in businesses today. Sean and Morgan have done a brilliant job of defining what Growth Hacking really is and have laid out a step by step guide that any size company can follow to grow. This book gave me a personal sense of satisfaction knowing that I had used a similar methodology for growing a company, but it was so nice to have example after example of how different companies (Dropbox, Qualaroo, Inman news, Airbnb, etc.) implemented each of the sections of Hacking Growth (Acquisition, Activation, Retention, Revenue, and Referral) and how to build a team around this concept.If you think Growth Hacking is marketing then you need to read this book.If you need Growth at your company but aren't sure if you should focus on existing customers, new products, new customers, etc., you need to read this book.If you are starting a company, read this book.If you are at a mid-size or enterprise company and you don't have a Growth Team, read the book.If you want a team that can optimize every part of your company, this book tells you how to organize them.Big thanks to Sean and Morgan's contribution to helping any company grow from a scientific method.

If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might exist.For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!

As much as I disliked how often the author likes to remind you that they coined the term - I did find some inspiration from the book and lessons on ways of working in growth hacking teams. For smaller or more dated organisations this should really highlight the need for visibility into your customers behaviours and your product/platform performance.What I took away from reading this was 1: give your growth teams a clear metric to hack; 2: learn quick by experimenting; 3: prioritise; 4: repeat the process.

A must read for digital marketing professionals. I'm a growth hacker in residence for a venture firm with over 1800+ investments worldwide. I've spent the last 18+ years honing my skills, and I spend my days working with our portfolio companies, trying to impart a growth mindset, and training them to use the growth framework to help scale. This book covers all bases. I wish I would have had this book when I was starting out!. Any seasoned marketing professional will have plenty of takeaways from this book. I've made this required reading for when I teach courses or give talks. Hat's off to the authors.

I’ll start by disclaiming that I’ve not read many books on business development. The authors appear to bring scientific rigour to the creative endeavour of innovating business solutions. The main takeaway is, and certainly something I intend to use moving forwards, their growth hacking cycle. The cycle phases were clearly outlined and would make a great cheat-sheet one-pager to refer back to. This book is also useful in outlining core roles required for starting and running a business more broadly. I would recommend this to anyone relatively new to start-ups in particular, or those keen on learning a foundation for a reliable creative testing process.

Even if you don't have a dedicated growth team, this is a great addition to any product manager’s toolkit as at some point you will reach Product-Market fit and will need to understand how to improve the funnel as well as revenue.

Really good book if you want to learn about growth marketing