---
product_id: 8853903
title: "FMCG: The Power of Fast-Moving Consumer Goods Paperback – August 13, 2014"
brand: "greg thainjohn bradley"
price: "€ 45.50"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.cy/products/8853903-fmcg-the-power-of-fast-moving-consumer-goods-paperback-august
store_origin: CY
region: Cyprus
---

# FMCG: The Power of Fast-Moving Consumer Goods Paperback – August 13, 2014

**Brand:** greg thainjohn bradley
**Price:** € 45.50
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** FMCG: The Power of Fast-Moving Consumer Goods Paperback – August 13, 2014 by greg thainjohn bradley
- **How much does it cost?** € 45.50 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/8853903-fmcg-the-power-of-fast-moving-consumer-goods-paperback-august)

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Very informative
*by L***Z on August 19, 2017*

The book has a trove of historical information interesting to anyone working for FMCG companies. Easy to read, keeps you engaged.

### ⭐⭐⭐⭐ Informative and easy to read
*by N***D on March 24, 2019*

I bought this before I went for interviews to work for one of the companies featured in the book! It was really helpful and landed me the job....

### ⭐⭐⭐⭐⭐ Good Read for Wanting to Know More about eRetailing
*by G***A on February 21, 2015*

Mr. Thain brings his extensive experience in several business areas as well as his experience as having been a CEO and chairman of several companies around the world himself to this book. He brings his insight and knowledge into an interesting and easy to ready description of a selected few companies and explains e-retailing for each one as it is today.He makes several good points throughout the book, one being that FMCG (Fast Moving Consumer Goods) drives the world’s advertising industries…and this includes social media mavens: Google and Facebook to name just a couple. As we know, if a company is not already using all social media avenues available to their advantage, they soon will be--e-retailing is huge for companies to promote and market their wares.This book would make an excellent educational book for those in Marketing, Advertising and/or Business. Not only in general, but possibly specifically for anyone in that career path for a company that was analyzed in this book. Greg’s skill as a speaker reach out here as well in written format.Each chapter begins with often overlooked questions by both employees and students studying business--how, where, when, why and by whom the company was formed and founded--and then moves on to how each business evolved after it had become established. Easy to understand as each section is in chronological date order.Interestingly, he also inserts bits of information and facts that are little known and kind of cool to know—making it more of a personal read, like he is talking directly to you. (And, you never know when you will be asked that million dollar question that few people know the answer too!)In a hurry? Each company section is summarized at the end of each chapter. However, I would suggest, that if you choose to read this book, find the company you want to know most about and read the full chapter. Greg and John really did their homework and consolidated it all into one place—for a fairly quick read. Again, a great read and reference for anyone needing information and/or going to school for marketing or business development.The authors also conveniently list CEOs to each company and a brief snapshot of their timeline with the company. Super cool for fast read there. Financials are also included for 2014To summarize:There is a lot of data in this book on each company chosen, each one backed by facts, dates and stats that appear to be meticulously researched. Riddled with interesting (and possibly some unknown facts) making it an interesting read. Each one in chronological order making it easy to follow the start up of the company and its progress through time. I would even venture that someone looking to play with their stocks, might find the information and data in this book helpful in predicting future gains or losses depending on the history of the company. Especially as towards the end of the book, there is a section on Emerging Markets that one would also find helpful.

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-03-14*