Virbac C.E.T.® Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Seafood Flavor, 2.5 oz

Our cat Luna absolutely loves the seafood flavor toothpaste. Because of that, as a last resort we tried putting this toothpaste on her pills and offering them to her that way, and she licked it up and swallowed the pill without complaint. When possible we now request medications for her in pill form, because The Toothpaste Method is so fuss-free for us, and stress-free for her. (This was after she had refused them concealed in her wet food, in pill pockets, in tasty putty designed for squishing around pills, and had of course spat the pill back out when we tried to make her to swallow pills plain the old fashioned way [she'd even vomit pills if she had fully swallowed them!]) Our one complaint is the product dries very hard on the mouth of the tube, and bonds the lid on very stiffly. That, combined with the firm metal of the tube itself (much stiffer than an average human toothpaste tube, it's hard for painful hands to get the last bit out), may make this a difficult product for someone with joint/hand pain, or dexterity- or mobility-difficulties. If you decide to try this product and have hand pain or mobility issues, I would recommend using it daily so the product can't harden too much, and if possible wipe off the threaded area of the tube before closing it so there is less product gluing the cap on. When it's especially stuck the ridges of the cap might hurt if you have fragile skin, try to find something like squishy silicon to grasp the cap with while you're twisting it open. The product appears to work very well. Our vet wanted us to use enzymatic toothpaste for our cat because Luna has dental issues. The vet reported improvement after we had only started getting Luna used to the toothpaste, even though she was mainly licking it off of things, and before Luna had let us do much tooth brushing at all. The toothpaste is a clear gel, and doesn't have an unpleasant smell for us (one of us is very sensitive to smells). It doesn't make our cat's breath smell bad when she comes up to try to lick our faces. The one problem, again, is how hard it is to open with painful or clumsy fingers. Luna was sleeping in her cat tree when she smelled me opening the toothpaste tube just now, and she perked up, chirped excitedly, jumped down, came running over, and started bumping against my legs impatiently. I'd say that's a ringing endorsement. We're through another tube of it today (wish there was a bit more toothpaste for this price), and more than overdue for leaving a review on a product our cat loves this much.

I brush her teeth daily and giver her two Minties dental chews afterwards as a treat. She looks forward to this and actually tolerates the teeth brushing experience now. Did not come easy to start, however after 4 years of this daily routine she will actually come over when she hears me readying the brush and she sits pretty quietly while I give her a pretty good teeth scrubbing. (Not all days are equal... sometimes she is very tolerant and sometimes not as much in the mood - such are cats) She likes the seafood flavor and will lick it off the brush if I let her. Her teeth look good and white with some mild build-up here and there Never thought you could brush a cats teeth but with some you can. A persistent daily routine was the key I think.

This toothpaste was highly recommended for me to try for my cat. Unfortunately, she wasn’t having it at all. It’s a nice big tube that should last a long time. I’ll be trying a water additive instead, but I would still definitely recommend this to anyone who has a cat that will let you brush its teeth!

My dog loves the taste of this toothpaste and I think it works well. The only issue I had was when I first opened the cap, the toothpaste just started spilling out. I guess it was under pressure from shipping so just be carful. It is a little sticky but works well.

But it definitely cleans teeth.

My dog hates when I brush his teeth, I have to hold him down regardless. BUT he likes the flavor and he doesn’t fight to get away from me till after I start brushing.

My cat loves the taste of this toothpaste, thinks it’s a treat and chews on the toothbrush.

This used to be a great product!; I had been buying this toothpaste for more than 5 years. My dogs loved getting their teeth brushed with this toothpaste. The toothpaste used to clean their teeth very well, and the girls seemed to like the taste. I was a little worried, because the flavor was fish. It didn't smell fishy, thankfully. I tried poultry flavor -- it stunk and literally ran out of the tube when I took the top off. The seafood falfor was good, UNTIL my last order. Something had changed -- my girls would not allow the toothpaste in their mouths. I went to Amazon reviews to read what people who had bought the toothpaste had to say. The toothpaste is a FAKE. One of the reviewers called the manufacturer, and they said they don't even sell to Amazon. This makes me sick -- and could very well make my dogs sick. What horrible people are making making and selling this toothpaste on amazon for animals knowing it is a fake and not good for dogs. Read the reviews on Amazon before you decide to buy this toothpaste. I won't buy it again. Thankfully, Amazon refunded my money. I'll have to get the toothpaste from a vet -- it will be more expensive but it won't make my dog sick. Vets buy their pet products direct from the manufacturer.

Item came damaged. The tube had a hole in it and the toothpaste was oozing out

Been using this on my dogs teeth for a while now and after a trip to the vet last week with a clean bill of health teethwise I was very happy as she doesnt eat bones very often which are very good for cleaning their teeth. This is the most expensive problem most dogs have as they get older is their teeth need plaque removed under anaesthetic so it is good to find a toothpaste that works.

My dog likes the flavour of this toothpaste

My cat has a brownish looking tooth, we brush him everyday and the colour seems to be slowly fading into a soft yellow. Love the product!! His breath also smells a lot better.

Très satisfait