Professional Hair Color with Argan Oil 7.1B Cold Ash Blonde. 3.5 oz tube (100 ml). Argan oil ensures exceptional hair quality and shine. Made in Europe.

I have been a licensed cosmetologist for14 years, I love this product Quality and it is honestly the best toner I have ever used.

As a wig hobbyist, I'm always trying out new formulas/toners for achieving the colors I want. This one is the best for cool, high-level toners, no questions asked. There is SO much product in the tube so it's well worth the price. This will turn a standard yellow-blonde 16x3 lacefront WHITE. Be advised though, I mixed it with a few different 20 developer formulas and different developers will vary in resulting tone. The Clairol Pure White 20 developer I think worked the best. But it moves FAST, so watch it carefully because it can overtone. White toning is typically not beginner friendly, so be sure to do your research before diving in. Anyway, love the product and I’ll never buy another brand of toner again!

I have naturally ashy dark blonde hair (highlighted), about 15 % grey. I started dying my roots to cover the grey 7-8 years ago and have been annoyed that every dye I’ve tried pulls orange (I’ve probably tried every 6 and 7 level ash or neutral dye I could get my hands on every way I could get professional dyes as a non professional). This is literally the ONLY one I have found that counters the orange and gives me the dark blonde shade closest to my roots that I’ve been looking for. I have tried to find a blue based dark ash blonde dye for literally YEARS (it’s amazing how hard it is to find a dye where the maker tells you what the base color is! Many ash dyes have a green base, which does NOT counteract orange tones effectively). I’ve tried using blue additives and basically creating my own dyes (I would NOT recommend this to people not familiar with hair dye chemistry or color theory), to varying degrees of success, but always with more brass/orange than I wanted. This is seriously a holy grail product for me. I hope they always sell it on Amazon!

Warm blonde trying to go a bit cooler with the pearl and this is after washing out with baking soda my hair is literally lavender and not even in a cute way

If you want no yellow or orange tones white platinum blonde buy this toner.

Bleached my hair 3 weeks ago. Went from a dyed dark brown over old highlights. My hair turned orange yellow ofcouse. I used a toner that wasn't the right level to cover it. Ended up having orange/yellow hair for three weeks while I waited for my hair to recover enough to hit it with the bleach for a second time. Bleached it a second time and managed to get some more orange out. The ends were still very brassy. Decided beforehand I wasn't going to bleach my hair for a third time so I gave this new toner a go. I used Intense Pearl Blonde Toner 100.21. I suspected since my hair was still a 9/10 it wouldn't get all the orange out. (The images tagged "Before" are after the second bleaching) I was wrong. It did the trick. No more orange/yellow hair. I left it on for thirty minutes with 20 vol. The cream toner didn't turn purple. It actually turned sorta gray which was worrisome. However, once I rinsed it off my hair everything was all good. White blonde hair. It wasn't as pure a white as their website videos but that's to be expected since this was a level 10 toner. Please forgive the stringy/greaseyness of my hair. These images were taken pretty much directly after toning it. My hair was still damp and absolutely covered in Olaplex #6 to repair damage. Anyways, point being. Great results for my fine thickness hair. I put in multiple images so you could see the whole process. I will say I did use a dye remover twice before the first bleaching so I started at a medium brown.

I do my own hair at home, and was tired of the same old toners (Wella T18, anyone?) I was cruising the internet one night for something a bit different, and boy this is it! The toner is a perfect, pearly blonde and I will repurchase. There is enough in the tube to do two toner sessions!

I stripped 10 years worth level 4 brown dye out of my hair and it was literally pumpkin orange and around a level 7, a level 8 on top and a 6 on the ends. I didn't want to just go back dark so I tried a level 7 blue based ash blonde from Sally's which gave me orangey brown ends and greenish brown roots. Lovely. So I ordered this (6.1B) along with the ash blue additive after doing the color consultation on Ugly Ducklings website. I ordered from Amazon because I'm not a cosmetologist and don't have a license. This stuff is great. It left such a pretty neutral brown. The ash blue additive perfectly "toned" out any of the brass. Also it made my hair SO soft and bouncy and volumized. The Sally's stuff made my hair feel super dry and crunchy so that alone is reason for me to switch. This stuff is just vastly superior. I used to think hair dye is hair dye it's all the same but I guess not.