From Tag Heuer's Alter Ego collection comes this elegant contemporary timepiece in fine brushed steel. Modern architectural lines and graceful contours characterize the bracelet, which flows toward a perfectly round and seamlessly integrated 25 mm case. A unique off-center crown at the 4 o'clock position accentuates the curves of the case and allows easy handling. The light blue dial breaks up the uniformity with a beautiful flash of color, yet maintains a clean look with two silvertone hands and six applied silvertone indicators. Other notable features of this watch include precise Swiss quartz movement and a scratch-resistant sapphire crystal. This Alter Ego watch is rated water resistant to 100 meters. TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew, and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few. Over the years, Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence, creating prestigious timepieces that are always at the cutting edge of precision, reliability and style.
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