Start with No
A**R
worth reading once
Very good book, has a fresh new perspective to win-win situations and gives out of the box help in understanding a situation
R**I
Five Stars
meet the expectation
L**O
Life changing
One of the best and mandatory books for salespeople, negotiation and human relations skills
C**N
Practical knowledge you can apply
Great book, lots of helpful information. Must read for those looking to study or improve their negotiation skills.
M**O
Mais uma leitura obrigatória para quem negocia…
E todos nós negociamos, todos os dias… e o mais importante neste livro (e do Cris Brown) é entender que “insanidade é vc querer um resultado diferente fazendo as mesmas coisas”… uma abordagem diferente é necessária se vc quer um resultado diferenciado…
D**N
Advice that will help you become more than just a good negotiator
I discovered Jim Camp’s book while reading Chris Voss’ “Never Split the Difference.” Voss cited “Start with No,” so I decided to read it, too. Although I walked away with more actionable steps from Voss’ work, I enjoyed Camp’s book a lot, since it gave a good summary of many important negotiation techniques. Jim Camp, too, is a good story teller, so his book is a quick read.The overall take-away from the book is that a negotiator must not try to force his ideas on his adversary. Rather, he should make his adversary feel okay about himself by asking a lot of open-ended questions and then listening closely to the answers. On the one hand, a cynic might argue that you’re simply manipulating the feeling of the opponent to get him to open up. On the other hand, though, a close reading of the book shows that the skills of asking good questions and then listening to the answers are sorely missing in the world today. Friends, spouses, co-workers, everyone, in fact, should learn these ideas… not to win negotiations, but rather to become closer to those around them. A good negotiator gets emotionally close to his adversary by allowing him to feel comfortable in the conversation, not belittled, insulted, or stupid.
A**R
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