Robert Cade: Gatorade Inventor (Food Dudes)

Description

Describes the early life of Dr. Robert Cade, the medical scientist who developed Gatorade as an energy drink for the University of Florida football team, explains how the business grew, and discusses his later life and other work. Review: Storybook parade - Needed a book for my Halloween costume as a Gatorade bottle. This was perfect! Review: I was a part of this history - I was one of the many guinea pigs/University of Florida athletes in the mid 60's that had the great pleasure of enjoying the incredible hydration benefits of Dr, Cade's creation. The original fluid, as the author reports, was a really horrible tasting concoction. One had to close their eyes, hold their nose, and gulp it down quickly but, man, did the stuff work. I would have liked to have seen a little more reporting on the politics and legal manueverings that went on between the University of Florida and Dr. Cade's investment group. There are some great stories involved in those negotiations but I guess you can't include every bit of information in a respective story. The author does a great job describing the marketing of a product, in this case Gatorade, and how a beverage company works. Go Gators.