---
product_id: 753808768
title: "77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model"
brand: "sony"
price: "€ 7133.26"
currency: EUR
in_stock: true
reviews_count: 7
category: "Sony"
url: https://www.desertcart.com.cy/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart
store_origin: CY
region: Cyprus
---

# XR Processor boosts color & clarity in real-time PS5 optimized with Auto HDR Tone Mapping 8M self-lit pixels for pure black contrast 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model

**Brand:** sony
**Price:** € 7133.26
**Availability:** ✅ In Stock

## Summary

> 🖥️ Elevate your living room to a cinematic playground with Sony’s 77" OLED brilliance!

## Quick Answers

- **What is this?** 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model by sony
- **How much does it cost?** € 7133.26 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Gen Gaming Ready:** Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode elevate your gameplay to pro-level immersion.
- • **Seamless Streaming Hub:** Google TV unifies all your favorite apps with voice control, plus effortless casting via AirPlay 2 and Google Cast.
- • **Immersive Sound & Motion:** Acoustic Surface Audio+ and XR OLED Motion deliver sound that follows the action and blur-free fast-paced scenes.
- • **Intelligent XR Processor:** Real-time scene analysis enhances color, contrast, and clarity for breathtaking visuals every time.
- • **Cinema-Level OLED Contrast:** Experience true blacks and vibrant colors with over 8 million self-lit pixels delivering unmatched picture depth.

## Overview

The Sony 77 Inch OLED 4K Ultra HD BRAVIA XR8B Smart Google TV (2025) combines over 8 million self-lit pixels for pure black contrast, an intelligent XR Processor for real-time picture enhancement, and exclusive PlayStation 5 features for optimized gaming. With Google TV integration, Dolby Vision HDR, Acoustic Surface Audio+, and support for Apple AirPlay 2 and Google Cast, it offers a seamless, immersive entertainment experience tailored for the modern home.

## Description

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.

Review: The best looking TV I’ve literally ever seen - Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
Review: Excellent picture and sound - We love it,had an old plasma TV that was great but we decided to upgrade and very happy with the quality ,also the setup was very easy and the sound is great from the built-in speakers, also my PS5 is much clearer to see with it

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0FHYCR41F |
| Aspect Ratio | 16:9 |
| Best Sellers Rank | #8,930 in Electronics ( See Top 100 in Electronics ) #7 in OLED TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (126) |
| Date First Available | July 11, 2025 |
| Item Weight | 98 Pounds |
| Item model number | K77XR8B |
| Product Dimensions | 16 x 67.5 x 39.88 inches |
| Special Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Standing screen display size | 77 Inches |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B), 2025 Model - Image 1](https://m.media-amazon.com/images/I/71vtn+ldjxL.jpg)

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best looking TV I’ve literally ever seen
*by S***N on December 8, 2025*

Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.

### ⭐⭐⭐⭐⭐ Excellent picture and sound
*by R***A on December 19, 2025*

We love it,had an old plasma TV that was great but we decided to upgrade and very happy with the quality ,also the setup was very easy and the sound is great from the built-in speakers, also my PS5 is much clearer to see with it

### ⭐⭐⭐⭐⭐ Best all-around TV mid-range cost. Great connectivity and picture.
*by M***R on December 29, 2025*

Bought this to replace my earlier 55" Bravia, since that one was going to my mother to replace her less old Samsung which started having non-working pixel-lines on the bottom; (there was nothing wrong with my 55" Bravia, even though it was 4 years old). This 65" has superior glass, is very thin and lighter weight than you'd expect (I was able to lift it to the stand myself) and hooked up easily with Alexa. It connects "Smartly" with the Playstation and even with my Nakamichi Dragon sound system. I also like that it dims the screen when it detects that the video is paused (non-moving) so as to prevent any burn-in just like the 55" I had (never got any burnin at all for OLED on that even though I would pause some TV for longer than 30 minutes for various reasons). Finally, it has a very low lag for gaming with the Playstation, so it's great for that too.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.cy/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart](https://www.desertcart.com.cy/products/753808768-77-inch-oled-4k-ultra-hd-tv-bravia-xr8b-smart)

---

*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-01-31*