Creative Confidence: Unleashing the Creative Potential within Us All

Working in creatives, this book helped me refresh my creative skills a lot

The corners of a book are crumpled, the binding is also damaged.

libro donde el autor explica por medio del metodo de design thinking , prototipado , se obtiene un producto o se desarrolla un servicio, pensado y cumpliendo con las necesidades de los clientes objetivos.

The book came damaged

Great work about how design thinking and human centered approach can change our mindset and the world align it.

100% recommended

Academic, mature, and profoundly deep—this book resonated with my personal experiences in many ways. The Kelley brothers don’t just write about design; they tell a story of family, work, and the evolution of IDEO. It’s a sincere look at how design methodologies are implemented in reality and how to build the confidence to be a high-level professional in the industry. The book reveals strategies for persuasion and the systemic implementation of design within large corporations. It argues that the creative confidence within each of us is the engine of global change. The text flows incredibly fast from chapter to chapter, and on every page, you can feel the immense experience of IDEO (if you’re not familiar with them yet, you must check them out—their 10+ global offices truly make people's lives better). You’ll find plenty of practical examples and workshops here: how to prepare, conduct, and professionally facilitate them. This is a must-read for anyone in the creative industry. After all, so much depends on our decisions—sometimes, perhaps, too much.