BASIC MARKETING: A Marketing Strategy Planning Approach (IRWIN MARKETING)

If you're looking at this book because you are in Prof Millers class and he says you have to buy the special edition "because there is an extra chapter", dont listen to him! This is the exact same book and you can rent it for $100 less than the other version. I used it and got an A in his class, the extra chapter is like 3 pages long and you get most of the material from lecture anyway. Trust me you can get by without an issue and save yourself that $100

Good book to have for your business, especially new in the business world. The price was right. It has a lot of good information and is good reading. I would recommend it to others, not just college student, but new business owners as well. I hope this helps the next buyer.

Excellent seller! Highly recommend!!!!

The book I received was not as pictured. It was the international edition which state on the cover "Not for use in the USA". I rated this as 4 stars however because the seller was very helpful to me after the error was discovered and promptly refunded my payment. I would do business with her again.

Might be one of the best textbooks I have read... my professor is big on reading so we were forced to read the whole textbook, but it was actually a very pleasant read. I feel like the subjects and examples were pretty up to date and the graphs and charts were helpful.