From an Idea to Nike: How Marketing Made Nike a Global Success

While we didn’t know what to expect, this story captivated both our 5th grade son and our 8th grade daughter. It resonated with both of them because they know Nike well and the author tells the Nike story in a way that really connects with kids. Our 5th grader zeroed in on some of the anecdotes, which seem real and well-researched. A few are obscure and very cool. He actually understood the real-world business concepts, which the author goes out of her way to make real and accessible. I think he felt like he was reading and fully understand a real business story, which he was. Our 8th grader totally connected with the entire story, including the real life ups and downs of the entrepreneurial adventure. It’s well told. They both had lots of questions about other things that we see everyday, and they’ve wondered aloud about who may have had the “idea” and how it came to be — which is exactly what we hoped for when we bought this book. We’ll be ordering the rest in the series after we finish writing this review. By the way, the illustrations, the “fun facts” and other techniques included here make it all super accessible and really entertaining. We read along for most of it just because it was so fun. You and your kids will love this!

This book was on my daughter’s summer reading list! She loved it!

Reading "From an Idea to....Nike" is a trip down memory lane for anyone who was "there" from the first Nike launch, to memories of begging for your own Nikes, to receiving that first bright orange box, to old schoolyard rumors of there being a "swoosh" in the moon, and to all the notable "Just do it" Nike commercials by favorite star athletes. But "From an Idea to...Nike" is not just a history lesson; Lowey Bundy Sichol actively inspires future generations to create from their own ideas by presenting business terms/processes in a children's book format making business world complexities assessable for young entrepreneurs. Great concept, smartly written, and thoroughly researched.

This is a great book for kids to learn some basics about how businesses work and be inspired to turn ideas into something big! All kids have some great ideas...this is inspiration for them! My kids had some “ah-ha!” moments with this one.

Turning an idea into a physical or virtual product, generating demand, and figuring out distribution? At least part of the answer relates to "How Marketing Made Nike a Global Success." Yes, marketing. Strategies regarding what styles and functions consumers prefer, what media and other advertising outlets they frequent and trust, maybe especially developing unique and distinctive branding that moves and evolves with the times to stay trendy.Line drawings and easy reader text help an interested elementary school reader (or anyone) follow idea to product events over the seventy-nine years from 1938 (who knew? I didn't) to 2017. You then can double-check your newly acquired Nike knowledge with the 4-page "Timeline of Nike" at the back.The legendary account of Carolyn Davidson and the Nike swoosh logo is major design school lore. I haven't checked the stats, but I'd guess it's one of the top ten most recognizable logos anywhere at any time. No need to worry, because design school instructors reassured us Carolyn eventually got compensated as she deserved.This very short, large-print, easy reader book can't be comprehensive, but I'd like more information on how Nike became a global brand, a household buzzword, but there may not have been space or incentive. However, I appreciate the list of top ten endorsement deals, a ten item bibliography plus two pages of chapter-by-chapter (yes, this is a chapter book) notes that include print and digital sources used in writing From an Idea to Nike.What's next? "From an Idea to Google," so you know I'm staying tuned to this series.

My son blew through the "Who Was" books. I was looking for another series for him along those lines. I bought "From An Idea To Nike" and "From An Idea To Disney". They're fantastic! He's now asking questions about the stock market and wants to invest his birthday money. Great job, author!

Love what this book has to offer. It gets kids interested with sports and teaches them business along the way. What a great concept! I love this book.

My kids love all of the “From an Idea To” books. Such a fun and inspiring way to learn about starting a business. Highly recommend!!!