Americolor Soft Gel Paste Food Color, 4.5-Ounce, Super Red by AmeriColor

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

America color has wonderful blue colors that come out true to color

In my opinion, this is the best gel on the market. I have used the super red for 14 years and have never had issues with separation when preparing my icing. It is a perfect consistency, has no taste or smell. I love the fact that I can also use it for other colors I am trying to achieve (pale pink, watermelon, deeper pink) as it only takes a tiny bit of color. So, the bottle size last me approximately 6 months. Americolor is the only brand that I trust for my cookies as it is so easy to use for all my baking needs.

Actually RED. You don't need to do anything to make it deeper. In fact be careful not to put too much bc it can get deep blood red easily bc it's so saturated. Great product!! Also bought the black & brown and I'm impressed.

Made a delicious red velvet cake with this red food coloring. It is very deep red, and you don't need very much. The best part is it adds NO flavor to the batter, like some of the liquid food colorings will. It's a little expensive, but you get so much it could be a lifetime supply if you're not using this sort of thing all the time.