---
product_id: 7198375
title: "Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave Paperback – Illustrated, February 25, 2014"
brand: "adam alter"
price: "€ 51.88"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.cy/products/7198375-drunk-tank-pink-and-other-unexpected-forces-that-shape-how
store_origin: CY
region: Cyprus
---

# Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave Paperback – Illustrated, February 25, 2014

**Brand:** adam alter
**Price:** € 51.88
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave Paperback – Illustrated, February 25, 2014 by adam alter
- **How much does it cost?** € 51.88 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/7198375-drunk-tank-pink-and-other-unexpected-forces-that-shape-how)

## Best For

- adam alter enthusiasts

## Why This Product

- Trusted adam alter brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave Paperback – Illustrated, February 25, 2014 - Image 1](https://m.media-amazon.com/images/I/71w2P7VIo4L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A Fun and Fascinating Look at What Influences Us
  

*by K***M on Reviewed in the United States on May 28, 2013*

This book's intriguing and unusual title is a good indication of what's to come. In the book, Alter mixes unusual, amusing anecdotes with plenty of sound social science to help readers understand the unexpected ways in which our minds, relationships, and environments influence our perceptions and decisions--the topics covered are as diverse as how people's names influence their lives, how the weather influences everything from our investment decisions to our love lives, and what factors make us more or less likely to come to the aid of others. The book is very well-written--understandable to the lay reader but with a firm foundation in psychological literature.  It's by turns humorous and insightful, two very different tones which Alter pulls off with equal skill. I particularly liked the way the book was structured, with its three sections detailing the different types of influences Alter wanted to focus on (internal, interpersonal, and environmental) and good setups for the next chapter or section at the end of each chapter. I think this book would be a particularly interesting read given the overwhelming emphasis in modern Western culture on individuality, fulfilling your own individual desires, and the like. We're trained to think that, to paraphrase David Foster Wallace we're all "lords of our own skull-sized kingdoms," but this book clearly illustrates that our dictatorship is not as complete as we might think, because of the myriad subtle ways in which we can be unconsciously swayed by factors within and outside of ourselves. However, the book puts a positive spin on this potentially upsetting news, mostly focusing on what these various (sometimes very surprising) influences can teach us about how the mind works. And I think that's a worthwhile endeavor, even (and perhaps especially) if it disabuses us of some of our comfortable notions about how in control of our decisions we really are.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Think pink!
  

*by M***A on Reviewed in the United States on July 28, 2014*

Whatever this universal slogan means (from clothing apparel, musical group, or anti breast cancer movement), it can be applied also to this delightful  book by NYU Psychologyst Adam Alter. Basically cognitive psychology tells us that the content of our thoughts is important yes, but not as important as the way we live and perceive this content. Alter turns the question around and shows us with many examples, more or less scientific, how contexts, colors, images, (he calls them forces and divides them in those present the world inside us, in the world  between us, and in the world around us) influence our actions. To say it more clearly actions in themselves, the content of our behavior, are influenced in such a way by external situations that we should ask ourselves if our decisions are really “ours”. Few  examples for all: pink paint on walls sedates drunkards and criminals, summer months witness more revolutions and crimes due to greater aggressiveness, behaving like someone makes you actually believe you are that someone, situations of disfluency generate better concentration and results. But aside from these well known truths Alter puts together a plethora of information that barely escape quirkology, but that is very entertaining to read and he also romps through the recent story of psychology to extract characters and episodes that give strength to his message. We get to know Maslow’s hierarchy, Lorenz’s butterfly effect and many others.The book has a solid scientific approach, even though methodology is not specifically addressed and some case studies are a little bit too stretched to demonstrate what is actually affirmed.  Another observation that comes from reading is that the Author is young and he is lacking still a cultural context that could guarantee a wider credibility and many cross cultural ties.  At one point he gives an interpretation of Christianity which is completely out of focus demonstrating he does not know the cultural basis on which our civilization is founded.Every book has light and shadows, like every human being. This book is fun to read, instructive, gives a true outlook at what psychology is studying today and how our mind and actions are deeply influenced by contexts and frameworks. Only a word of caution, not all deductions are always true.Anyway probably if we think pink, the world will go better and we will be happier, by reflex!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A fascinating book about complex questions
  

*by D***S on Reviewed in the United States on June 24, 2013*

In "Drunk Tank Pink", Mr. Alter describes a world where each day, we participate in a multitude of tiny interactions with unexpected forces that influence how we act and how we are perceived.  In one of my favorite examples from the book, he describes an experiment where participants watched a video of a series of car accidents.  Following each video, the viewers were asked to estimate how fast the cars were traveling before the accident.  Each person viewed the same video, but were asked about the speed of the cars using slightly different language:  some were asked how fast the cars were going when they "smashed" each other while others were asked how fast the cars were going when they "collided", "bumped", "hit" or "contacted" each other.  The study showed that viewers estimated the cars' speed to be 40.5 mph when they "smashed" vs. 31.8 mph when they "contacted" (with other responses varying in between).The book is filled with descriptions of experiments like this that show over and over again how we are unaware of the different forces that influence our behaviors.  The first success of the book is that the author draws from such a vast breadth of knowledge that he is able to describe so many experiments so clearly, and organize them in such an interesting framework.  The second success of the book is that it's not afraid to discuss the implications of these results.  If "unexpected forces" influence our behavior in so many aspects of our lives, what is our core identity that exists outside of these influences?  How much do these forces and our reactions to them determine what we think of as the differences between "you" and "me"?  While reading the book, I got the sense that the evidence presented is only the tip of the iceberg in beginning to understand these problems.I will continue to revisit Drunk Tank Pink, not only for the fascinating experiments it describes but for the thought-provoking (and somewhat insidious) implications of those experiments.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.com.cy/products/7198375-drunk-tank-pink-and-other-unexpected-forces-that-shape-how](https://www.desertcart.com.cy/products/7198375-drunk-tank-pink-and-other-unexpected-forces-that-shape-how)

---

*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-03-12*