What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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L'Oreal Paris Superior Preference Hair Color, 3 Soft Black

Product ID: 693959226

Details

Brand
L'Oreal Paris
Color
03 Soft Black
Item Form
Gel
Package Information
Tube
Product Benefits
Shine

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protection

🖌️No-drip gel formula for precise application

€ 37.99

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Sold byAmazon CyprusDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your signature shade with fade-defying brilliance!

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for a salon-quality experience at home.
TRUSTED INNOVATION - Backed by L’Oréal Paris’s decades of expertise and cutting-edge hair color technology.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage every time.
GRAY COVERAGE CONDITIONING - Effectively covers gray hair while conditioning for silky, resilient strands.

L'Oréal Paris Superior Preference Soft Black 3 is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner that delivers rich, luminous color with gray coverage and conditioning benefits lasting up to 9 weeks. Suitable for all hair types, this complete kit offers a professional, mess-free coloring experience backed by decades of L’Oréal innovation.

Specifications

ASIN	B0716QW9WC
ASIN	B0716QW9WC
Best Sellers Rank	#145 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	03 Soft Black
Container Type	Tube
Customer Reviews	4.5 4.5 out of 5 stars (59,271)
Full Cure Time	30 minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Manufacturer	L'Oreal Paris Hair Color
Manufacturer	L'Oreal Paris Hair Color
Manufacturer Part Number	S44598751
Material Features	Gentle, Long-lasting
Number of Items	1
Product Benefits	Shine Enhancing
Product Dimensions	6.4 x 3.6 x 2.35 inches; 9.28 ounces
Recommended Uses For Product	Softening
Set Name	Complete Permanent Hair Color Kit
Suitable Hair Color	All Hair Colors
UPC	071249253021
UPC	071249253021
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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€ 37.99

Duties & taxes included

In stock

Sold byAmazon CyprusDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Cyprus.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

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