--- product_id: 686992237 title: "e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free" brand: "e.l.f." price: "€ 22.35" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.com.cy/products/686992237-e-l-f-power-grip-matte-primer-gel-based-hydrating store_origin: CY region: Cyprus --- # 16+ hours long-lasting wear Vegan & cruelty-free certified Hydrating gel-based formula e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free **Brand:** e.l.f. **Price:** € 22.35 **Availability:** ✅ In Stock ## Summary > 💄 Matte grip that won’t quit — your makeup’s new BFF! ## Quick Answers - **What is this?** e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free by e.l.f. - **How much does it cost?** € 22.35 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/686992237-e-l-f-power-grip-matte-primer-gel-based-hydrating) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hydrating Gel Formula:** Moisturizes and smooths skin while priming for flawless application - • **Pore-Perfecting Power:** Infused with lemon myrtle to reduce excess oil and visibly smooth pores - • **All-Day Matte Perfection:** Locks makeup in place for 16+ hours with a shine-free finish - • **Clean & Conscious Beauty:** 100% vegan, cruelty-free, and free from parabens & phthalates - • **Universal Skin Compatibility:** Clear, translucent finish suitable for all skin types and tones ## Overview e.l.f. Power Grip Matte Primer is a gel-based, hydrating face primer designed to smooth skin and lock makeup in place for over 16 hours. Featuring a matte finish and infused with lemon myrtle, it controls shine and reduces pore visibility while moisturizing. Suitable for all skin types, this vegan and cruelty-free formula offers a clean, long-lasting base that enhances makeup wear and appearance. ## Description What it is: A mattifying, sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for long-lasting wear Gives your complexion a smooth, matte finish Mattifying primer helps reduce the look of excess oil and shine Key Ingredients: Infused with lemon myrtle blend Suitable for: Oily, Normal, Dry, and Combination Skin Types Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look. Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. ## Features - MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer—now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look. - FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores). - HELPS MOISTURIZE & PRIME: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. - HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B0DHRRN24Y | | Best Sellers Rank | #29 in Foundation Primers | | Item Model Number | 83945 | | Manufacturer | e.l.f. Cosmetics | | Product Dimensions | 0.94 x 1.57 x 5.71 inches; 1.41 ounces | | Upc | 609332839458 | ## Product Details - **Brand:** e.l.f. - **Item Form:** Gel - **Package Information:** Tube - **Product Benefits:** Smoothening, Moisturizing, Long-Wearing - **Skin Type:** All ## Images ![e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/612LScKSvTL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Has a little of a lift, but carries my make up well for hours and hours. *by on Reviewed in the United States January 7, 2026* Best primer I’ve ever used and I’ve used a lot. It feels a little heavy at first, but by the time you finish your make up, it’s fine it almost lifts your face. It actually lifts ur face very smooth, hides open pores last all day. I actually had it on for more than 16 hours. Great great product also the setting spray. unfortunately, I just ran out and I’m waiting for my next delivery so I can’t take a pic. ### ⭐⭐⭐⭐⭐ Creates a smooth canvas for makeup!! *by on Reviewed in the United States January 23, 2026* This primer is pretty good. It does create a blurred canvas and makes your makeup looked clean and smooth. ### ⭐⭐⭐⭐⭐ Wonderful Primer for Acne Prone Skin *by on Reviewed in the United States May 10, 2026* Perfect inexpensive primer. Keeps me matte all day, isnt too thick or runny and pairs well with my foundation. And it works well on acne prone skin and doesn't clog pores ## Frequently Bought Together - e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz - e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.cy/products/686992237-e-l-f-power-grip-matte-primer-gel-based-hydrating](https://www.desertcart.com.cy/products/686992237-e-l-f-power-grip-matte-primer-gel-based-hydrating) --- *Product available on Desertcart Cyprus* *Store origin: CY* *Last updated: 2026-06-12*