---
product_id: 679664991
title: "Principles of Marketing"
price: "€ 81.92"
currency: EUR
in_stock: false
reviews_count: 11
url: https://www.desertcart.com.cy/products/679664991-principles-of-marketing
store_origin: CY
region: Cyprus
---

# Principles of Marketing

**Price:** € 81.92
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Principles of Marketing
- **How much does it cost?** € 81.92 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/679664991-principles-of-marketing)

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- Customers looking for quality international products

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## Description

Buy Principles of Marketing 17 by Armstrong, Gary, Armstrong, Gary (ISBN: 9780134492513) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Perfect all rounder for my MBA Marketing course - I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.
Review: Great book for marketing students - I found this a great book for marketing, not so for my simulation. BUT good for my exams and the concepts pretty rock solid. Referenced alot.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 2,613,512 in Books ( See Top 100 in Books ) 4,390 in Sales & Marketing 8,029 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (632) |
| Dimensions  | 27.94 x 21.84 x 2.79 cm |
| Edition  | 17th |
| ISBN-10  | 013449251X |
| ISBN-13  | 978-0134492513 |
| Item weight  | 100 g |
| Language  | English |
| Print length  | 736 pages |
| Publication date  | 14 April 2017 |
| Publisher  | Pearson |

## Images

![Principles of Marketing - Image 1](https://m.media-amazon.com/images/I/31ijckcpdKL.jpg)
![Principles of Marketing - Image 2](https://m.media-amazon.com/images/I/41Dml0aEuEL.jpg)
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![Principles of Marketing - Image 5](https://m.media-amazon.com/images/I/7109naDfWjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect all rounder for my MBA Marketing course
*by M***R on 9 May 2020*

I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.

### ⭐⭐⭐⭐⭐ Great book for marketing students
*by B***R on 12 July 2023*

I found this a great book for marketing, not so for my simulation. BUT good for my exams and the concepts pretty rock solid. Referenced alot.

### ⭐⭐⭐⭐⭐ Possibly the best basic text on marketing, ever?
*by K***S on 28 July 2018*

Having owned every edition of this classic text (and now in retirement from some 50 years of practicing industrial marketing) I can un-reservedly recommend Professor Kotler's book. The clarity and logic of his approach to the fundamental task of all/any business is un-paralleled. For those seeking to apply 'Kotler'-thinking to the "age of digital social media" (Facebook/Twitter et al) seek out Kotler's newish book "Marketing 4.0, Moving from Traditional to Digital"

## Frequently Bought Together

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-01-23*