---
product_id: 677855983
title: "Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000)"
brand: "sony"
price: "€ 13457.48"
currency: EUR
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.com.cy/products/677855983-sony-bravia-xr-a95l-77-inch-qd-oled-4k-hdr
store_origin: CY
region: Cyprus
---

# Cognitive Processor XR for ultra-realistic visuals 4K/120fps HDMI 2.1 with VRR & ALLM for gaming 77-inch QD-OLED 4K HDR display Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000)

**Brand:** sony
**Price:** € 13457.48
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your living room with Sony’s brightest, smartest, and most immersive 77-inch QD-OLED masterpiece!

## Quick Answers

- **What is this?** Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) by sony
- **How much does it cost?** € 13457.48 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.cy](https://www.desertcart.com.cy/products/677855983-sony-bravia-xr-a95l-77-inch-qd-oled-4k-hdr)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gaming Redefined:** Enjoy ultra-smooth 4K/120fps gameplay with HDMI 2.1, Auto HDR Tone Mapping, and Multi View for multitasking like a pro.
- • **Immersive Screen Sound:** Screen vibration technology transforms the entire display into a powerful speaker for cinematic audio that matches the picture perfectly.
- • **Seamless Smart Ecosystem:** Google TV with Google Assistant, Apple AirPlay, Alexa compatibility, and Chromecast built-in puts all your streaming and smart home controls at your voice command.
- • **Next-Level Processing Power:** Cognitive Processor XR intelligently replicates human vision for lifelike contrast, clarity, and color accuracy.
- • **Unmatched Visual Brilliance:** Experience the widest color palette and pure OLED blacks with Sony’s QD-OLED and XR Triluminos Max technology.

## Overview

The Sony BRAVIA XR A95L 77-inch QD-OLED 4K HDR Smart TV (2023) delivers industry-leading picture quality powered by the Cognitive Processor XR, offering the widest color spectrum and pure OLED blacks. It features immersive screen sound technology, a sleek minimalist design, and a comprehensive smart TV platform with Google TV, Apple AirPlay, and Alexa support. Designed for both cinematic viewing and next-gen gaming, it supports 4K/120fps HDMI 2.1 with VRR and ALLM. The bundle includes premium 26-month extended protection and high-quality Deco Gear 4K HDMI cables, ensuring a future-proof entertainment experience.

## Description

BRAVIA XR A95L QD-OLED 4K HDR Google TV (2023) See what makes this TV special Our best color, powered by our most powerful processor Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM. BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency. The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness. Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple Airplay. See what makes this TV special Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR. Our best color, powered by our most powerful processor Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM. The screen is the speaker for picture and sound in perfect harmony Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. The entertainment you love. With help from Google Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you. Game time. Be invincible. Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation5 for absolute immersion. Beautifully designed to compliment your viewing experience Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate. Designed with the environment in mind Sony TVs are engineered to deliver stunning design with the environment in mind. Picture Incomparable colors. Phenomenally vibrant. See fresh, bright colors and pure blacks. Our Cognitive Processor XR maximizes the expressive power of QD-OLED, filling scenes with unprecedented realism. Extending color volume for our widest ever palette Millions of individual, self-illuminating pixels. Billions of real-world colors. XR Triluminos Max delivers wide shades and hues, even in bright scenes. More vivid colors and realistic textures at all brightness levels than conventional TV Pure blacks. Absolute brightness. Supreme contrast. Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor. [1] Heat diffusion sheet [2] High luminance panel [3] Temperature distribution mapping Less noise. Less blur. More clarity in every picture. XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur. Noise is reduced, making broadcast and online videos much clearer and easier to view. Blur is minimized so action stays smooth Everything upscaled close to 4K quality Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail. Intelligent motion processing for smooth, fast-moving action XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action. Beautiful colors. Any angle. Watching TV from the sides is truly satisfying. Our QD-OLED panel on the A95L keeps luminance constant for consistent colors across all viewing angles. Less glare. Less reflection. That's immersion. Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes. Sound Sound from the screen, truly immersive The screen vibrates, turning every part of it into a speaker for powerful acoustics that perfectly match the picture. BRAVIA and Sony Audio, the dream team Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. What you want to watch all in one place Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. Over 10,000 apps and games, straight to your TV Bring the cinematic experience home, enjoy movies included with BRAVIA Explore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound. Connect. Cast. Control. Just use your voice to control your TV with help from Google Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started. Control your smart home with help from Google Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more. Connect with your Alexa Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more. Chromecast built-in Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV. Compatible with Apple AirPlay Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room. Ask Siri to control your TV with just your voice With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri. Kids Profile With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes. Stay tuned. Stay calm. See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast. Gaming Jaw-dropping graphics. Immersive soundscapes. Game on. Be right at the heart of the action with BRAVIA XR. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before. One place for all your game settings Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort. Multi View, a game-changer Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that, no extra display required. Dolby Vision for gaming. Supported. This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism. Auto HDR Tone Mapping Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors. Auto Genre Picture Mode BRAVIA XR automatically switches into Game Mode with PS5 to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. Various features in HDMI 2.1 With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.6

Review: Excellent TV from SONY! - Love this TV! The picture is bright, powerful, colorful, clear and realistic! So impressive as this is the first TV I have had to turn the brightness down and didn't have to boost the colors to the max like other sets I have owned! Simple to set up and appreciate the ability to turn off the high refresh rate options for things that don't actually require it!
Review: Better than my S90D in a lot of ways. Glad I bought one - Coming from a Samsung S90D, the motion smoothing is a lot better on Sony. Streaming is night and day better on Sony for motion. The S90D had artifacts galore even setting judder at 1. Using physical media artifacts are much less on both, but the Sony still wins with zero motion issues or image problems. So if you want smooth motion with zero artifacts go Sony. Older content also much better on Sony, S90D looks like trash compared. The only thing S90D has a slight edge is picture clarity, it’s a smidge better on Samsung, the kind of image quality has been beaten. Will you notice, no. Highlights on reflective surfaces are noticeably better on S90D, mostly gaming you’ll notice the improvement. The S90D takes A LOT of tweaking to get a good image in gaming or movies. The Sony does not. It looks amazing out of the box. The S90D has the worst game picture out of the box, you HAVE to change everything. For a TV to live with for the next 10 years, I would be in constant regret owning the S90D by itself. Hence I bought the A95L, it does everything. My S90D is a PC monitor now and gaming only, the S90D does have more 3D depth for gaming, but it takes A LOT of setting changes) The Sony looks amazing in movies handles motion 10x better than the S90D with artifacts and chopping. Gaming just raise the color volume to 65 and boom you have what my S90D looks like but with the hours of setting changes. It’s expensive yes, but if you have to live with it. Spend the extra you’ll be happy you did. Low bit content upscaling and motion smoothing is an easy $1000 upgrade over Samsung

## Features

- Sony USA AUTHORIZED - Includes 26 Months Extended Protection in ADDITION to the Included FULL Manufacturer Protection | Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV XR77A95L (2023)
- Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XRTM. | BRAVIA combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
- Intelligent TV processing with Cognitive Processor XR | Brighter colors with QD-OLED and XR Triluminos Max | Pure black and lifelike brightness with XR OLED Contrast Pro | Smart TV: Google TV with Google Assistant, Apple AirPlay Movies included
- IN THE BOX: Sony BRAVIA 9 K75XR90 75" 4K HDR Smart QLED Mini-LED TV | Power Cord | Voice Remote Control with Batteries | Tabletop Stand | CPS Exclusive 26 Months Premium Extended Service Protection Plan | Deco Gear 4K HDMI 2.0 Cable with Pure Copper Conductors x2
- BUNDLE INCLUDES: Tech Smart USA Premiere Movies Streaming 2020 Digital Download Card for PC
- Deco Gear-CPS Exclusive 26 Months Premium Extended Service Protection Plan Includes Accidental and Burn-In Coverage

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DMZQW8WB |
| Aspect Ratio | 16:9 |
| Best Sellers Rank | #134,773 in Electronics ( See Top 100 in Electronics ) #86 in OLED TVs |
| Brand Name | Sony |
| Customer Reviews | 4.5 4.5 out of 5 stars (35) |
| Date First Available | July 23, 2025 |
| Item Weight | 101.3 Pounds |
| Item model number | E990SNXR77A95L |
| Product Dimensions | 16.25 x 67.63 x 40 inches |
| Special Features | Cognitive Processor XR; XR Contrast Booster; XR Triluminos Pro; XR Clear Image; XR Surround, Dolby Atmos; 360 Spatial Sound; Chromecast Built-In; Works with Alexa; Ambient Optimization Pro |
| Standing screen display size | 76.8 Inches |
| Wattage | 506 watts |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Wi-Fi
- **Display Technology:** Quantum Dot OLED
- **Included Components:** Not Available
- **Product Dimensions:** 16.25"D x 67.63"W x 40"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 76.8 Inches

## Images

![Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) - Image 1](https://m.media-amazon.com/images/I/51iqMYWYhTL.jpg)
![Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) - Image 2](https://m.media-amazon.com/images/I/61CNlPQa1iL.jpg)
![Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) - Image 3](https://m.media-amazon.com/images/I/61S1vWoP6wL.jpg)
![Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) - Image 4](https://m.media-amazon.com/images/I/61UzfVuSdRL.jpg)
![Sony BRAVIA XR A95L 77 inch QD-OLED 4K HDR Smart TV (2023) Bundle with Deco Gear 4K HDMI 2.0 Cable w/Copper Conductors x2 + Premiere Streaming & CPS Exclusive 26 Month Protection (BEACH-CPS-265000) - Image 5](https://m.media-amazon.com/images/I/61qJhd6FXnL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent TV from SONY!
*by R***3 on January 12, 2026*

Love this TV! The picture is bright, powerful, colorful, clear and realistic! So impressive as this is the first TV I have had to turn the brightness down and didn't have to boost the colors to the max like other sets I have owned! Simple to set up and appreciate the ability to turn off the high refresh rate options for things that don't actually require it!

### ⭐⭐⭐⭐⭐ Better than my S90D in a lot of ways. Glad I bought one
*by P***3 on August 7, 2025*

Coming from a Samsung S90D, the motion smoothing is a lot better on Sony. Streaming is night and day better on Sony for motion. The S90D had artifacts galore even setting judder at 1. Using physical media artifacts are much less on both, but the Sony still wins with zero motion issues or image problems. So if you want smooth motion with zero artifacts go Sony. Older content also much better on Sony, S90D looks like trash compared. The only thing S90D has a slight edge is picture clarity, it’s a smidge better on Samsung, the kind of image quality has been beaten. Will you notice, no. Highlights on reflective surfaces are noticeably better on S90D, mostly gaming you’ll notice the improvement. The S90D takes A LOT of tweaking to get a good image in gaming or movies. The Sony does not. It looks amazing out of the box. The S90D has the worst game picture out of the box, you HAVE to change everything. For a TV to live with for the next 10 years, I would be in constant regret owning the S90D by itself. Hence I bought the A95L, it does everything. My S90D is a PC monitor now and gaming only, the S90D does have more 3D depth for gaming, but it takes A LOT of setting changes) The Sony looks amazing in movies handles motion 10x better than the S90D with artifacts and chopping. Gaming just raise the color volume to 65 and boom you have what my S90D looks like but with the hours of setting changes. It’s expensive yes, but if you have to live with it. Spend the extra you’ll be happy you did. Low bit content upscaling and motion smoothing is an easy $1000 upgrade over Samsung

### ⭐⭐⭐⭐⭐ Great OLED panel
*by R***K on December 15, 2025*

Best TV on the market. Google TV was why I purchased it. No burn in. Excellent quality. Love this panel. It's been almost a year and everything is like the day I bought it. No problems, great dark room experience, and the Google TV interface makes life easier. Remote is great and responsive. Updates are frequent and appreciated. We use a Sonos Arc sound bar but I think the Sony panel would be adequate. There's nothing negative about this panel and I'm.glad I purchased it.

## Frequently Bought Together

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*Product available on Desertcart Cyprus*
*Store origin: CY*
*Last updated: 2026-02-11*